How Big is the GCC Energy Drinks Market?
The GCC Energy Drinks Market is projected to grow at a CAGR of around 2.17% during the forecast period, i.e., 2024-30. The beverages containing stimulant compounds, mostly caffeine, which provide mental & physical stimulation are termed as energy drinks. The increasing adoption of these drinks among teenagers & adults to boost their mental awareness & reduce fatigue is a key factor leading to a surge in the sales of energy drinks. The rising initiatives of the government of the UAE & Saudi Arabia, among others, to ban the consumption of alcohol in public spaces such as malls, stadiums, etc., led to the rising adoption of these drinks among the residents due to the presence of high caffeine content in the drink.
Market Statistics
- Market Growth Rate (CAGR): 2.17% from 2024-2030
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GCC Energy Drinks Market Insight:
Driver-
Rising Population of Expatriates & Tourists – The rising population of expatriates & tourists has been contributing to the growing demand for energy drinks during the historical period. Several countries, including Saudi Arabia and the UAE, have hosted international conferences and events, which have contributed to the influx of tourists. Hence, restaurants & general stores have been stocking up on these drinks for tourists’ consumption.
Additionally, the ban on alcoholic drinks in the GCC region has further augmented the need for these drinks as a beverage consumption in commercial places like restaurants, cafes, etc. Therefore, an increasing number of tourists & expatriates is expected to drive demand for these drinks during the forecast period.
GCC Energy Drinks Market Segmentation:
The report has segmented the market into the following categories:
By Flavour
- Flavoured
- Unflavoured
By Sugar Content
- Sugar-Free
- Non Sugar-Free
By Target Consumer
- Teenagers
- Adults
- Geriatric Population
By Product Type
- Hypertonic
- Isotonic
- Hypotonic
By Packaging
- Metal cans
- Bottles (PET /Glass) & Others
By Distribution Channel
- Supermarket & Hypermarkets
- Convenience store
- Online Retail
- Others
By Country
- The UAE
- Saudi Arabia
- Oman
- Kuwait
- Bahrain
- Qatar
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Competitive Landscape:
- Monster Beverage Corporation
- Red Bull GmbH
- Power Horse Energy Drinks GmbH
- Pokka Corporation
- Energy Beverages LLC
- Dubai Star Food LLC
- Mayar Bison
- Pepsi Energy Co. (Rockstar Brand)
- Alesayi beverages corporation (Code Red)
- MBG Group (Effect)
- Boom Boom Energy Drink
- Others.
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key Highlights of the Report:
- Market Performance (2024-2030)
- Strategic Recommendations
- Current, Historical and Future Market Trends
- Market Drivers and Leading Competitor
- SWOT Analysis
- Structure of the Market
- Comprehensive Mapping and Recent Advancement
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