Overview and Scope
Generative AI in gaming refers to applying artificial intelligence (AI) techniques, particularly generative models, to create and enhance various elements within video games. Generative AI in gaming is used to produce content, environments, characters, and even entire game worlds, providing a dynamic and immersive experience for players.
Sizing and Forecast
The generative AI in gaming market size has grown exponentially in recent years. It will grow from $1.19 billion in 2023 to $1.47 billion in 2024 at a compound annual growth rate (CAGR) of 23.9%. The growth in the historic period can be attributed to competition in the gaming industry, desire for player-centric content, need for scalability and flexibility in game design, cost and time efficiency in game development, and rise of procedural content generation.
The generative AI in gaming market size is expected to see exponential growth in the next few years. It will grow to 3.39 billion in 2028 at a compound annual growth rate (CAGR) of 23.2%. The growth in the forecast period can be attributed to integration of generative ai in virtual reality (VR) and augmented reality (AR) games, demand for adaptive and dynamic game worlds, emergence of ai-driven game assistants and NPCS, integration of generative ai in game streaming platforms, and increasing emphasis on player engagement and retention. Major trends in the forecast period include AI-generated virtual actors and NPCS, AI-driven dynamic storytelling, collaborative AI design environments, real-time AI content generation for live games, and integration of generative AI in game design tools.
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The generative ai in gaming market covered in this report is segmented –
1) By Technique: Deterministic, Nondeterministic
2) By Function: Image Enhancement, Level Generation, Scenarios And Stories, Balancing In-Game Complexity, Non-Player Characters
3) By End-Users: Game Studios, Developers, Designers, Artists, Other End-Users
Asia-Pacific was the largest region in the generative AI in gaming market in 2023. The regions covered in the generative ai in gaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing gaming industry is expected to propel the growth of generative AI in the gaming market going forward. The gaming industry is a dynamic and rapidly evolving sector encompassing various aspects, including video games, esports, gaming hardware, and software development. Generative AI has found several applications in the gaming industry, enhancing multiple aspects of game development, content creation, and player experiences. For instance, in May 2023, according to Uswitch Limited, a UK-based price comparison service and switching website, the total valuation of the UK video game consumer market reached £7.05 billion ($7.57 billion) in 2022, reflecting a 17% increase compared to 2021. Further, the sales of digital games in the UK witnessed a growth of one million units between 2021 and 2022, rising from 61 million to 62 million. Therefore, the growing gaming industry is driving the growth of generative AI in the gaming market.
Key Industry Players
Major companies operating in the generative ai in gaming market are Google LLC, International Business Machines Corporation, NVIDIA Corporation, Baidu Inc., Microsoft Game Studios, Activision Blizzard Inc., Electronic Arts Inc., Titan AI Inc., Square Enix Holdings Co. Ltd., Ubisoft Entertainment SA, Unity Technologies Inc., Sony Interactive Entertainment LLC, Rockstar Games Inc., SideFX Software Inc., Kata.ai, Pyka Inc., Promethean AI Inc., Sixfold AI Limited, Illumix Inc., Charisma.ai Limited, Bounti Labs Inc., OpenAI LP, Latitude Technologies Inc., Apex Game Tools, AidaMask, Procedural Arts LLC, Martian Lawyers Club Inc., Rival Theory Inc., Latitude Technologies Inc., Selas Studio
The generative ai in gaming market report table of contents includes:
1. Executive Summary
2. Generative AI In Gaming Characteristics
3. Generative AI In Gaming Trends And Strategies
4. Generative AI In Gaming – Macro Economic Scenario
5. Global Generative AI In Gaming Size and Growth
…..
32. Global Generative AI In Gaming Competitive Benchmarking
33. Global Generative AI In Gaming Competitive Dashboard
34. Key Mergers And Acquisitions In The Generative AI In Gaming
35. Generative AI In Gaming Future Outlook and Potential Analysis
36. Appendix
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