Growing consumer shift towards mineral water and rising awareness towards purified water are driving the Water purifier market in Germany.
According to TechSci Research report, “Germany Water Purifier Market”– By Region, Competition Forecast and Opportunities, 2018-2028F,” Germany Water Purifiers Market is driven by rising number of pollutants in ground water, growing consumer preference towards filtered water, and increasing number of expats in the country.
In Germany, very few items are as closely regulated as tap water. It is fresh, pleasant, and clear. The requirements of the Drinking Water Ordinance, which waterworks must follow, guarantee this. This means that no bacteria or chemicals may be present in tap water at levels that are harmful to health.
Even though, German tap water is strictly regulated and safe to consume. However, in many parts of the country, tap water has a strong limescale presence and tastes and smells like chlorine. Additionally, customers are becoming more worried about potential pollutants like microplastics. For instance, a 2017 investigation by Orb Media found microplastics in the tap water of European nations, including Germany. In addition, the Covid-19 epidemic caused a decline in the market in 2020. There were lockdowns and production halts around the nation. However, the market is slowly recovering and is anticipated to pick up steam in the upcoming years.
There are many concerns and issues with the tap water as well, such as mixture of lead in the pipes. After the testing done by various government facilities the homeowner is in charge of taking care of the pipes installed in the house. Lead pipes may still be present in homes built before 1973. If the water has been in the pipe overnight or for a longer period, the lead content rises. Consumers can ask a licensed testing facility to test the water if they have any suspicions. The tenant or homeowner should be notified if lead does in fact end up in the water supply. Therefore, it is preferable to address the cause of the issue and have the pipes replaced. Additionally, the homeowner oversees keeping the pipes clean and must make sure that they are clear bacteria like legionella. The consumer must get routine examinations from a specialized company to accomplish this.
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Germany Water Purifiers market is segmented based on type, technology, end use, sales channel, region, and company. Based on type, the market is segmented countertop, under counter, jug filter type (dispenser), free standing, and others. Based on technology, the market is segmented RO, RO+UV, Media Filter, UF, and others. By end use, the market is divided into residential and commercial. And by sales channel, the market is fragmented into distributor/dealer, multi-branded stores, online, supermarkets/hypermarkets, and others. Further the region is segmented into Southwest, South East, North West, and North East.
The benefit of membrane systems, often referred to as Reverse Osmosis systems, is that they efficiently remove impurities like nitrate, phosphate, and heavy metals from water. To get limescale out of tap water, many people utilize filters. Tea and coffee should taste better as a result, and the coffee maker should have fewer limescale buildups. The white crusts are caused by the minerals, calcium, and magnesium.
Major operating companies operating in the Germany Water Purifier Market are:
- Grünbeck water treatment GmbH
- BWT Holding GmbH
- Brita SE
- Ecosoft Water Systems GmbH
- Seccua GmbH
- RSI GmbH
- AARKE AB
- BestElements Thomas Schmidt.
- FlowTec GmbH
- Bluefilters GmbH
To stay ahead of their competitors, the market players are enhancing their products to stay ahead in the market and are trying to gain more reviews from the consumers through online platforms. For instance, The Marella water filter from BRITA came in second with a quality grade of 3.4 from Stiftung Warentest. It scored 4.7 out of 5 stars from more than 7,000 reviewers on Amazon.
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“The market for water purifiers in Germany is driven by growing health issues for infants and expectant mothers are being caused by the nitrate concentration in water reservoirs in Germany. The factors predicted to contribute to the overall growth of the German water purifiers market are the rising residential building construction projects Sales of water purifiers are also predicted to increase due to the introduction of cutting-edge, high-efficiency water filtering technologies.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
Germany Water Purifier Market By Type (Countertop, Under Counter, Jug Filter Type (Dispenser), Free Standing, Others (Built-in, Faucet Mount, etc.)), By Technology (RO, RO+UV, Media Filter, UF, Others (RO+UV+UF, Nanofiltration, etc.)), By End Use (Residential, and Commercial), By Sales Channel (Distributor/Dealer, Multi-Branded Stores, Online, Supermarkets/Hypermarkets, Others (Exclusive Stores, Plumbers, etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of Germany Water purifiers market and provides statistics & information on market size, structure, and future market growth. the report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Water purifiers in Germany.
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