Overview and Scope
Ginger ale is a sweetened carbonated non-alcoholic beverage that gets its taste and pleasant feel mainly from the underground stem, or rhizome, of ginger. It contains preservatives, like citric acid and sodium benzoate, as well as caramel color and consumed on its own or used as a mixer, often with spirit-based drinks.
Sizing and Forecast
The ginger ale market size has grown strongly in recent years. It will grow from $2.63 billion in 2023 to $2.79 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to cultural roots, marketing campaigns, prohibition era influence, health trends, mixology and cocktails.
The ginger ale market size is expected to see strong growth in the next few years. It will grow to $3.52 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to consumer preferences, sustainability and ethical consumption, e-commerce growth, functional beverages demand, mixology and culinary trends, global expansion. Major trends in the forecast period include craft and artisanal varieties, low-sugar and natural ingredients, functional beverages, premiumization, flavor infusions and blends.
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Segmentation & Regional Insights
The ginger ale market covered in this report is segmented –
1) By Type: Golden Ginger Ale, Dry Ginger Ale
2) By Distribution Channel: Convenience Stores, Hypermarkets/Supermarkets, Specialty Stores, Online Sale Channel
North America was the largest region in the ginger ale market in 2023. The regions covered in the ginger ale market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising number of health-conscious people is expected to boost the growth of the ginger ale market. Health-conscious people are individuals having an active interest in healthy lifestyles. Ginger’s antioxidants have anti-inflammatory properties, and potential advantages for nausea, migraines, and heart health are worth considering. Health-conscious people look for healthy food and beverage options for several reasons, including providing various health benefits and preferring healthier beverages with significant health benefits, which drives the ginger ale market. For instance, in March 2021, a survey conducted by the Kerry Group plc, an Ireland-based public food company, includes 2, 662 beverage consumers across the UK, Germany, Poland, and Spain, 65% of functional beverage consumers are more concerned about their health since COVID-19. Therefore, the rising number of health-conscious people is driving the growth of the ginger ale market.
Key Industry Players
Major companies operating in the ginger ale market report are Dr Pepper/Seven Up Inc., Boylan Bottling Co., Hansen’s Natural Corporation, Vernors and Hansen Natural Corporation, Buffalo Rock Company, Schweppes International Limited, Polar Beverages, Bruce Cost Fresh LLC, Zevia LLC, Fever-Tree Limited, Seagram Company Ltd., Reed’s Inc., Bundaberg Brewed Drinks Pty Ltd, Fentimans Ltd, Honest Tea Inc., Harney & Sons LLC, Thomas Henry GmbH & Co. KG, Jones Soda Co., Boylan Heritage LLC, A-Treat Bottling Company, Red Rock Cola Inc., White Rock Beverages Inc., Q Mixers Inc., Regatta Craft Mixers, Maine Root LLC, Blenheim Bottling Company, Mason’s Drinks Ltd, Llanllyr Source Ltd, Boots Beverages Inc., Gosling’s Ltd.
The ginger ale market report table of contents includes:
1. Executive Summary
- Market Characteristics
- Market Trends And Strategies
- Impact Of COVID-19
- Market Size And Growth
- Segmentation
- Regional And Country Analysis
……..
- Competitive Landscape And Company Profiles
- Key Mergers And Acquisitions
- Future Outlook and Potential Analysis
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