The Ginger Ale Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Ginger Ale Global Market Report 2024, The ginger ale market size has grown strongly in recent years. It will grow from $2.63 billion in 2023 to $2.79 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to cultural roots, marketing campaigns, prohibition era influence, health trends, mixology and cocktails
The ginger ale market size is expected to see strong growth in the next few years. It will grow to $3.52 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to consumer preferences, sustainability and ethical consumption, e-commerce growth, functional beverages demand, mixology and culinary trends, global expansion. Major trends in the forecast period include craft and artisanal varieties, low-sugar and natural ingredients, functional beverages, premiumization, flavor infusions and blends.
The rising number of health-conscious people is expected to boost the growth of the ginger ale market. Health-conscious people are individuals having an active interest in healthy lifestyles. Ginger’s antioxidants have anti-inflammatory properties, and potential advantages for nausea, migraines, and heart health are worth considering. Health-conscious people look for healthy food and beverage options for several reasons, including providing various health benefits and preferring healthier beverages with significant health benefits, which drives the ginger ale market. For instance, in March 2021, a survey conducted by the Kerry Group plc, an Ireland-based public food company, includes 2, 662 beverage consumers across the UK, Germany, Poland, and Spain, 65% of functional beverage consumers are more concerned about their health since COVID-19. Therefore, the rising number of health-conscious people is driving the growth of the ginger ale market.
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The ginger ale market covered in this report is segmented –
1) By Type: Golden Ginger Ale, Dry Ginger Ale
2) By Distribution Channel: Convenience Stores, Hypermarkets/Supermarkets, Specialty Stores, Online Sale ChannelMajor companies operating in the ginger ale market are focused on introducing advanced, such as carbonated mixers, to gain a competitive edge in the market. Carbonated mixers are non-alcoholic beverages that contain carbonated water, which adds a refreshing and effervescent quality to cocktails and other mixed drinks. For instance, in March 2022, Diageo plc, a UK-based Beverage company launched Johnnie Walker Refreshing Mixer (Non-alcoholic) and Black & White Ginger Ale. Johnnie Walker Refreshing Mixer (Non-alcoholic) and Black & White Ginger Ale are carbonated mixers designed to add flavor to in-home and outdoor beverage consumption. The Johnnie Walker Refreshing Mixer is a bespoke non-alcoholic beverage crafted by the brand’s master blenders. The Black & White Ginger Ale is a light fizzy drink infused with natural flavors.
The ginger ale market report table of contents includes:
1. Executive Summary
2. Ginger Ale Market Characteristics
3. Ginger Ale Market Trends And Strategies
4. Ginger Ale Market – Macro Economic Scenario
5. Global Ginger Ale Market Size and Growth
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26. South America Ginger Ale Market
27. Brazil Ginger Ale Market
28. Middle East Ginger Ale Market
29. Africa Ginger Ale Market
30. Ginger Ale Market Competitive Landscape And Company Profiles
Top Major Players:
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