Overview and Scope
Cookies and crackers refer to low-moisture baked goods that absorb less water and contain little damaged starch or water-soluble pentosans. These go well with dips, jam, fruit preserves, or peanut butter
Sizing and Forecast
The cookie and cracker market size has grown steadily in recent years. It will grow from $100.1 billion in 2023 to $104.8 billion in 2024 at a compound annual growth rate (CAGR) of 4.7%. The growth in the historic period can be attributed to consumer preferences, economic conditions, marketing and branding, ingredients and health trends, globalization and cultural influences.
The cookie and cracker market size is expected to see steady growth in the next few years. It will grow to $122.06 billion in 2028 at a compound annual growth rate (CAGR) of 3.9%. The growth in the forecast period can be attributed to innovation in flavors and formats, sustainability and ethical practices, changing demographics, global expansion and emerging markets, health and wellness trends. Major trends in the forecast period include digital marketing and e-commerce, technology and automation, snacking on-the-go, clean label movement, personalization and customization.
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Segmentation & Regional Insights
The cookie and cracker market covered in this report is segmented –
1) By Type: Cookies, Crackers
2) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Specialty Stores, Online Stores
3) By Application: Restaurants, Home, Other Applications
Europe was the largest region in the cookie and cracker market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global cookies and cracker market report during the forecast period. The regions covered in the cookie and cracker market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing demand for bakery products is expected to boost the growth of the cookies and crackers market going forward. Bakery products refer to goods that are often made from flour or other grains. Bakery producers are increasingly altering their product offerings to accommodate changing consumer tastes and requirements such as less fat and high nutritional value food items. These foods are high in calories and nutritional value. Due to these advantages, there is an increasing demand for bakery items, which is likely to enhance the cookies and crackers market. For instance, in October 2022, according to a stat sourced from Euromonitor International, 2022 published on Government of Canada official website, retail sales of baked goods in US reaching $67.9 billion in 2021 and is expected to reach US$75.8 billion in 2026. Therefore, the growing demand for bakery products is driving the growth of the cookies and crackers market.
Key Industry Players
Major companies operating in the cookie and cracker market report are Mondelez International, Nestle S.A, PepsiCo Inc., Danone SA, General Mills Inc., Grupo Bimbo S.A.B. de C.V., Kellanova, Ferrero Group, Pladis Global, The Hershey Company, Yamazaki Baking Co., Ltd., Campbell Soup Company, ITC Limited, Meiji Holdings Co., Ltd., United Biscuits Ltd., Flowers Foods Inc., Parle Products Pvt. Ltd., Britannia Industries Limited, Délifrance, Hostess Brands Inc., Premier Foods Group Limited, Lotus Bakeries, Kambly SA, Sara Lee Frozen Bakery, Burton’s Biscuit Company, Walkers Shortbread Ltd., Naturell Pvt. Limited, Interstate Bakeries Corp., M.Y. San Corporation, Munchy Food Industries Sdn. Bhd.
The cookie and cracker market report table of contents includes:
1. Executive Summary
2. Cookie And Cracker Market Characteristics
3. Cookie And Cracker Market Trends And Strategies
4. Cookie And Cracker Market – Macro Economic Scenario
5. Global Cookie And Cracker Market Size and Growth
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32. Global Cookie And Cracker Market Competitive Benchmarking
33. Global Cookie And Cracker Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Cookie And Cracker Market
35. Cookie And Cracker Market Future Outlook and Potential Analysis
36. Appendix
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