Global Cosmetic Surgery market worldwide was worth $73 billion US dollars in 2021. AMR Group projects that the market will reach US$ 146.4 billion by 2031, growing at a CAGR of 8.9 percent between 2022 and 2031.
Cosmetic surgery is a medical specialty that focuses on improving a person’s appearance through surgical and non-surgical techniques. It is also known as plastic surgery or aesthetic surgery. Cosmetic surgery can be used to enhance or reshape various parts of the body, including the face, breasts, abdomen, and limbs. Common cosmetic procedures include breast augmentation, liposuction, rhinoplasty (nose job), facelifts, tummy tucks, and eyelid surgery.
Non-surgical cosmetic treatments such as Botox injections, dermal fillers, chemical peels, and laser treatments are also popular. It’s important to note that cosmetic surgery is elective and not medically necessary. People choose to undergo cosmetic procedures for personal reasons, such as enhancing their self-esteem and confidence, improving their appearance for a particular event or career, or addressing physical changes due to aging or weight loss.
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Market Segmentation
The cosmetic surgery market can be segmented in various ways, depending on the criteria used. Here are some common ways of segmenting the market:
Procedure Type: The cosmetic surgery market can be segmented by procedure type, such as breast augmentation, liposuction, facelift, and tummy tuck.
Demographics: The market can also be segmented by demographics such as age, gender, and income level. For instance, there is a growing demand for cosmetic procedures among the aging population, particularly baby boomers.
Non-Surgical vs. Surgical Procedures: The market can be segmented by the type of procedure, with non-surgical procedures such as Botox, fillers, and laser treatments being a growing segment of the market.
Geography: The market can also be segmented by geography, with regions such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa being key markets.
End-User: The market can be segmented by end-user, with clinics, hospitals, and medical spas being the primary providers of cosmetic surgery services.
Product Type: The market can also be segmented by product type, with breast implants, facial implants, injectables, and body contouring devices being some of the key product types. Overall, the cosmetic surgery market can be segmented in various ways, depending on the criteria used. However, the most common segmentation is by procedure type, with breast augmentation, liposuction, and facelifts being some of the most popular procedures.
Competitive Landscape
The cosmetic surgery market is highly competitive, with a large number of players operating globally and regionally. Some of the key players in the market:
Allergan (AbbVie): Allergan is a leading provider of cosmetic surgery products and services, with a focus on injectables, fillers, and breast implants.
Merz Pharma: Merz Pharma is a global provider of aesthetic medicine and neurotoxin products, with a focus on fillers, injectables, and peels.
Galderma: Galderma is a leading provider of dermatology and aesthetics products and services, with a focus on injectables, fillers, and laser treatments.
Sientra: Sientra is a US-based company that specializes in breast implants and body contouring procedures.
Cutera: Cutera is a US-based company that offers laser and energy-based devices for skin rejuvenation and body contouring procedures.
Cynosure (Hologic): Cynosure is a global provider of medical aesthetics and body contouring products, with a focus on laser and energy-based devices.
Syneron Candela (Apax Partners): Syneron Candela is a global provider of aesthetic medical devices, with a focus on laser and energy-based devices.
Mentor Worldwide (Johnson & Johnson): Mentor Worldwide is a leading provider of breast implants and body contouring procedures.
Zimmer Biomet: Zimmer Biomet is a global medical device company that offers a range of aesthetic and reconstructive surgery products and services.
Bausch Health Companies: Bausch Health Companies is a global pharmaceutical company that offers a range of aesthetic and ophthalmic products and services. Overall, the cosmetic surgery market is highly competitive, with players competing on product innovation, quality, safety, and pricing. The market is expected to remain competitive in the coming years, with continued growth and technological advancements driving competition among players.
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Regional Trend
The cosmetic surgery market varies by region due to cultural, social, economic, and regulatory differences. Here’s a brief regional analysis of the cosmetic surgery market:
North America: The North American cosmetic surgery market is the largest in the world, with the United States being the biggest market. Factors driving the market include high disposable income, strong demand for anti-aging treatments, and cultural acceptance of cosmetic procedures.
Europe: The European cosmetic surgery market is also significant, with countries like Germany, France, and the UK leading the market. The market is driven by an aging population, increased awareness of aesthetic treatments, and advancements in technology.
Asia-Pacific: The Asia-Pacific cosmetic surgery market is growing rapidly, with countries like China, South Korea, and Japan leading the market. The market is driven by rising disposable income, changing beauty standards, and cultural acceptance of cosmetic procedures.
Latin America: The Latin American cosmetic surgery market is also growing, with Brazil being the biggest market in the region. The market is driven by a strong beauty culture, an emphasis on physical appearance, and a growing middle class.
Middle East & Africa: The cosmetic surgery market in the Middle East & Africa region is relatively small but growing. The market is driven by a growing middle class, cultural acceptance of cosmetic procedures, and increasing medical tourism. Overall, the cosmetic surgery market varies by region, with each region having unique drivers and challenges. However, the market is expected to continue to grow globally, driven by increasing demand for aesthetic treatments and technological advancements.
COVID Impact
The COVID-19 pandemic has had a significant impact on the cosmetic surgery market. Here are some of the ways it has affected the market dynamics:
Temporary shutdowns: Many cosmetic surgery practices were forced to temporarily shut down during the early stages of the pandemic, resulting in a decline in demand for procedures.
Reduced consumer spending: The pandemic has caused economic uncertainty and financial hardships for many people, leading to reduced consumer spending on non-essential services such as cosmetic surgery.
Delayed elective procedures: Many elective procedures were postponed due to concerns about the virus, further reducing demand for cosmetic surgery.
Increased safety measures: Cosmetic surgery practices have implemented increased safety measures to protect patients and staff from the virus, which has led to additional costs and reduced patient volume.
Rise of telemedicine: The pandemic has accelerated the adoption of telemedicine, including virtual consultations for cosmetic surgery procedures, allowing patients to connect with surgeons remotely.
Focus on non-surgical procedures: With the rise of mask-wearing and remote work, there has been an increased focus on non-surgical procedures such as injectables, fillers, and laser treatments. In summary, the COVID-19 pandemic has had a significant impact on the cosmetic surgery market, leading to reduced demand for procedures, delayed surgeries, increased safety measures, and a shift towards non-surgical procedures. However, as the pandemic continues to subside, it is expected that demand for cosmetic surgery will gradually recover.
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