Overview and Scope
Dehydrated potatoes refer to processed food products made from whole, raw potatoes cleaned, peeled, sliced, precooked, cooled, cooked, mashed, and either drum-dried into flake form or air-dried into granule form. They can be reconstituted with water and used as mashed or roasted potatoes or added to soups, stews, casseroles, and sauces.
Sizing and Forecast
The dehydrated potato market size has grown strongly in recent years. It will grow from $5.82 billion in 2023 to $6.3 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to military and emergency rations, food preservation innovation, industrial food processing advancements, culinary and food industry innovation, cost-effectiveness and long-term storage.
The dehydrated potato market size is expected to see strong growth in the next few years. It will grow to $7.81 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to health-conscious consumer preferences, demand for emergency and disaster relief, integration into convenience snacks, globalization of food markets, diversification in culinary applications. Major trends in the forecast period include health-focused potato snacks, integration into health foods, focus on texture and quality, sustainable packaging initiatives, premium and gourmet varieties.
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Segmentation & Regional Insights
The dehydrated potato market covered in this report is segmented –
1) By Form: Flakes, Powder, Dices, Shreds, Other Forms
2) By Nature: Organic, Conventional
3) By Flavor: Sweet Potato, Regular
4) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Specialty Stores, Online, Other Distribution Channels
Asia-Pacific was the largest region in the dehydrated potato market in 2023. The regions covered in the dehydrated potato market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Increasing demand for ready-to-eat products is expected to propel the growth of the dehydrated potato market going forward. Ready-to-eat (RTE) are food items cleaned, cooked, and packaged before being made readily available for consumption without additional preparation or cooking. Dehydrated potatoes are simple to rehydrate and prepare, providing a pleasant and hassle-free cooking experience. For instance, in November 2022, according to a report published by BUPA, British United Provident Association Limited, a UK-based health insurance and healthcare company, two in every five adults in the UK eat ready-made meals every week, and 40% of Brits eat ready-made meals every week. Further, in March 2022, according to a report published by Krungsri, a Thailand-based domestically important bank, Domestic demand for ready-to-eat meals increased by 6.4% in 2021 to THB 20 billion ($5.67 b), with growth in both packet and pouch noodles of 6.8% and cup and bowl noodles of 5.1%. Further, exports of ready-to-eat meals increased by 7.3% to $259.2 million in 2021. Therefore, the increasing demand for ready-to-eat products is driving the growth of the dehydrated potato market.
Key Industry Players
Major companies operating in the dehydrated potato market report are Cargill Incorporated, Nestle SA, Pepsico Inc., Kraft Heinz Company, Intersnack Group GmbH & Co. KG, Lamb Weston Holdings Inc., Lamb-Weston/ Meijer V.O.F, Agrana Group, Emsland Group, McCain Foods Limited, Basic American Foods Inc., Aviko BV, Idahoan Foods LLC, Basic American Foods, Lutosa SA, Mydibel SA, Idaho Pacific Corporation, Idaho Supreme Potatoes Inc., Oregon Potato Company, Rixona BV, Augason Farms, JR Short Milling Co, Agrarfrost GmbH & Co. KG, Avebe U.A., Keystone Potato Products LLC, JSC Belaya Dacha Trading, Pacific Valley Foods, Engel Food Solutions, Linquan Hengda Food Co Ltd., Agistin Biotech Pvt. Ltd. , Procordia Food AB
The dehydrated potato market report table of contents includes:
1. Executive Summary
2. Dehydrated Potato Market Characteristics
3. Dehydrated Potato Market Trends And Strategies
4. Dehydrated Potato Market – Macro Economic Scenario
5. Global Dehydrated Potato Market Size and Growth
…
32. Global Dehydrated Potato Market Competitive Benchmarking
33. Global Dehydrated Potato Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Dehydrated Potato Market
35. Dehydrated Potato Market Future Outlook and Potential Analysis
36. Appendix
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