Overview and Scope
The direct-to-home (DTH) service is typically a digital satellite service that provides television streaming services to subscribers home/TV anywhere in the world.
Sizing and Forecast
The direct-to-home(dth) services market size has grown steadily in recent years. It will grow from $130.47 billion in 2023 to $134.06 billion in 2024 at a compound annual growth rate (CAGR) of 2.8%. The growth in the historic period can be attributed to growth in liberalization of broadcast, expansion of digital tv services, consumer demand for more channels, rising middle-class population, competitive pricing and packag,.rural market penetration.
The direct-to-home(dth) services market size is expected to see steady growth in the next few years. It will grow to $150.58 billion in 2028 at a compound annual growth rate (CAGR) of 2.9%. The growth in the forecast period can be attributed to technological evolution – 4k and beyond, ott integration and hybrid services, expansion of value-added services, rise in hd channels and content, targeted advertising and personalization. Major trends in the forecast period include content customization and bundling, shift to on-demand and streaming services, multi-screen and cross-device viewing, integration of interactive features, focus on regional and local content.
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Segmentation & Regional Insights
The direct-to-home(dth) services market covered in this report is segmented –
1) By Type: Standard TV, HD, Ultra HD
2) By Subscription Type: Basic, Premium, Other Subscription Types
3) By End-User: Residential, Commercial, On-Vehicle
Asia-Pacific was the largest region in the direct-to-home (DTH) services market in 2023. North America was the second largest region of the direct-to-home (DTH) services market report. The regions covered in the direct-to-home(dth) services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growth in demand for ultra-HD quality content is driving the Direct-To-Home (DTH) services market. The Ultra High Definition (UHD) delivers high-quality resolution and image quality in 4K/UHD televisions. According to a research report by Intertrust, the global 4K Ultra HD TV market is expected to reach $380.9 billion by 2025. Ultra HD televisions are the latest and fastest-growing segments in consumer electronics. USA stands at the top position in the growth of the 4K/UHD market followed by the UK, France, Germany, and China. The DTH service providers such as AT &T, DirecTV are also upgrading their channels to stream at 4K/ UHD quality. The demand for Ultra HD televisions is growing very fast because they are energy efficient and provides higher quality video content. According to a survey, 44% of US TV purchasers reported buying their new TV because they wanted a larger screen. Therefore, the demand for UHD is driving the direct-to-home (DTH) services market with the rise of Direct-To-Home (DTH) services and OTT applications.
Key Industry Players
Major companies operating in the direct-to-home(dth) services market report are DirecTV Group Inc., Bharti Telemedia Limited, BCE Inc., Dish Media Network Limited, ARRIS International Limited, Optus Communications Pty Ltd., True Corporation Public Company Limited, Shaw Communications Inc., True Visions Group Company Limited, Dish TV India Pvt. Ltd., Viasat Inc., Sky Italia Srl, SES SA, Star Group Limited, Sky Deutschland GmbH, Eutelsat Group, Foxtel Management Pvt. Ltd., Astro Malaysia Holdings Berhad, Tata Play Ltd., Videocon D2H Ltd., Sun Direct TV Private Limited, Cignal TV Inc., Norsat International Inc., Astro All Asia Networks plc, Freesat Ltd., Thaicom Public Company Limited, AUSTAR United Communications Limited, Nahuelsat S.A., Shin Satellite Public Company Ltd., Pace Micro Technology plc, Tivu Sat
The direct-to-home(dth) services market report table of contents includes:
1. Executive Summary
- Direct-To-Home(DTH) Services Market Characteristics
- Direct-To-Home(DTH) Services Market Trends And Strategies
- Direct-To-Home(DTH) Services Market – Macro Economic Scenario
- Global Direct-To-Home(DTH) Services Market Size and Growth
.
- Global Direct-To-Home(DTH) Services Market Competitive Benchmarking
- Global Direct-To-Home(DTH) Services Market Competitive Dashboard
- Key Mergers And Acquisitions In The Direct-To-Home(DTH) Services Market
- Direct-To-Home(DTH) Services Market Future Outlook and Potential Analysis
- Appendix
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