Overview and Scope
Enterprise streaming media refers to the process of supplying video or music content of an organization in compressed form over the internet and playing immediately on a user’s device, rather than being saved on the device’s hard disc or solid-state drive. It is used to provide versatile and scalable enterprise media distribution solutions.
Sizing and Forecast
The enterprise streaming media market size has grown rapidly in recent years. It will grow from $34.9 billion in 2023 to $41.35 billion in 2024 at a compound annual growth rate (CAGR) of 18.5%. The growth in the historic period can be attributed to corporate training and communication, rise of remote work, globalization of businesses, increased mobile workforce, shift to cloud-based solutions.
The enterprise streaming media market size is expected to see rapid growth in the next few years. It will grow to $81.75 billion in 2028 at a compound annual growth rate (CAGR) of 18.6%. The growth in the forecast period can be attributed to hybrid work models, enhanced security measures, integration of artificial intelligence (ai), virtual and augmented reality (vr/ar) integration, rise of webcasting and virtual events. Major trends in the forecast period include rise of hybrid and multi-cloud deployments, focus on low-latency streaming, integration of artificial intelligence (ai) and machine learning (ml), security enhancements and content protection, enterprise video conferencing integration.
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Segmentation & Regional Insights
The enterprise streaming media market covered in this report is segmented –
1) By Solution: Video Conferencing, Video Content Management, Webcasting, Web Conferencing
2) By Service: Professional Service, Managed Service, Support And Maintenance
3) By Deployment: On-premise, Cloud
4) By Application: Team Collaboration and Knowledge Transfer, Corporate Communication, Training And Development, Marketing, Other Applications
5) By End-User: Banking, Financial Services & Insurance (BFSI), Healthcare, Manufacturing, Government, IT And Telecom, Media And Entertainment, Retail, Other End-User
North America was the dominate region in the enterprise streaming media market in 2023. The regions covered in the enterprise streaming media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing use of video conferencing solutions is expected to propel the growth of the enterprise streaming media market going forward. Video conferencing is a live video-based meeting between two or more people in different locations that allows multiple people to meet and collaborate face to face long distance by transmitting audio, video, text, and presentations in real-time through the internet. Enterprise streaming media is used in video conferencing to manage video content and video communications for a larger business or organization, which enables them to reach out to potential and existing clients outside of the business or organization. For instance, in January 2022, according to Microsoft Corporation, a US-based technology corporation, Microsoft Teams monthly active users witnessed substantial growth, increasing from 250 million in July 2021 to 270 million by January 2022. Therefore, the increasing use of video conferencing is driving the growth of the enterprise streaming media market.
Key Industry Players
Major companies operating in the enterprise streaming media market are developing new enterprise-ready broadcasting tools to gain a competitive edge in the market. Enterprise-ready broadcasting tools refer to a category of technologies or software solutions specifically designed and equipped to meet the demanding needs and standards of large-scale enterprises. For instance, in January 2023, the International Business Machines Corporation, a US-based technology company launched the IBM Video Streaming app, a mobile solution designed to enhance workplace communication globally. Available on Android and iOS platforms, the enterprise-ready app allows users to broadcast multiple live-streamed videos. It features AI-powered closed captioning with editable options, post-broadcast auto-generated metadata for efficient data management, and comprehensive control over video content, including access management. The app eliminates barriers to live streaming by enabling broadcasts directly from mobile devices, catering to both large-scale and smaller interactions within enterprises.
The enterprise streaming media market report table of contents includes:
1. Executive Summary
2. Enterprise Streaming Media Market Characteristics
3. Enterprise Streaming Media Market Trends And Strategies
4. Enterprise Streaming Media Market – Macro Economic Scenario
5. Global Enterprise Streaming Media Market Size and Growth
…
31. Global Enterprise Streaming Media Market Competitive Benchmarking
32. Global Enterprise Streaming Media Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Enterprise Streaming Media Market
34. Enterprise Streaming Media Market Future Outlook and Potential Analysis
35. Appendix
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