The key factors driving the lingerie market are women’s shifting preferences for utilizing shapewear and bras to maintain their physical look, improve their personality, and increase the demand for seamless brasseries clothing.
According to TechSci Research report, “Lingerie Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”. The global lingerie market is expected to grow during the forecast period owing to factors such as the increasing number of e-commerce channels and growing demand for t-shirt bras and padded bras.
Undergarments, sleepwear, and other light clothing are all considered lingerie and worn for comfort and aesthetic appeal. Lightweight and supple materials, such as cotton, silk, satin, charmeuse, nylon, and others, are used to make lingerie. Lingerie clothing plays a crucial role in keeping the body clean & hygienic and protecting it from abrasions caused by outer clothing. Some of the reasons expected to drive revenue growth of the lingerie market include rising fashion awareness and consumers’ propensity for exquisite designs offering more comfort and appeal.
Smiling and being the best self are more manageable when one has relaxed and comfortable clothing. Not only that, but better support results in better postures and makes one appear more confident. Good innerwear, therefore, relaxes the mind and makes one feel good about oneself, whether it is a sexy satin lingerie set or cotton comfy everyday wear for the best reasonable possibilities. One can purchase women’s lingerie online or visit a store. Hence, sexy and comfortable innerwear helps in boosting the lingerie market globally.
The underwear covers the most private parts of the body. Therefore, it’s essential to make sure it’s made of high-quality materials rather than synthetics, which frequently cause infections because of their thick fabrics, which prevent airflow for long periods, especially in the summer. The consumer wants high-quality lingerie that gives the best shape and is also better for the skin, driving the global lingerie market during the forecast period.
The demand for lingerie is anticipated to increase because of the rising number of financially independent women, the growing emphasis on comfort and style, and the increasing popularity of shapewear, loungewear, knickers, and panties. In addition, the availability of the products in a wide range of designs, patterns, color combinations, sizes, and brands. Due to fashion consciousness and the increase in women’s awareness of the health benefits associated with it, such as the bra’s ability to prevent back pain and spine issues and improve posture, are important factors for its rising demand. Additionally, the market is driven by developments in the lingerie industry, including full t-shirts, brasseries accessible in different sizes and models, and laser-cut seamless lingerie.
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The global lingerie market is segmented based on product type, pricing, distribution channel, region, and competitive landscape. Based on product type, the market is segmented into shapewear, loungewear, knickers & panties, bra, and others. Among these, the bra segment is expected to hold the leading share in the market during the forecast period owing to the increasing availability of bras in various designs and colors. A rise in the manufacturing of bras with multiple patterns, materials, and shapes is a result of the apparel industry’s expanding innovations and improvements. For instance, the introduction of seamless t-shirt bras is gaining popularity worldwide and is predicted to drive the segment’s revenue growth.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, exclusive stores, multi-branded stores, independent stores, online, and others. Among these, the online segment is expected to be the fastest-growing segment in the market during the forecast period due to the accessibility of online channels. Additionally, the internet channel offers simple payment choices through online transactions, doorstep direct delivery, product discounts, and sales, and filters for quick access to necessary products, among other things.
On the basis of region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these, North America holds the leading share in the market during the forecast period due to the increasing number of lingerie manufacturers and the increasing number of working women in the region.
Key market players operating in the lingerie market include:
- Jockey International Inc.
- Hanesbrands Inc.
- Triumph Intertrade AG
- Yandy Enterprises LLC
- Reliance Retail Limited (Zivame)
- Victoria’s Secret & Co.
- Marks and Spencer plc
- PVH Corp.
- Fashion Nova, LLC.
- Wacoal Holdings Corporation
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“Demand for lingerie has increased as a result of rising consumer incomes and an increase in discretionary expenditure on stylish items. Many businesses use visual marketing as a strategic approach to attract more customers, such as fashion shows, etc. More customers are drawn in by vibrant colors in retail stores and dummies to display products. In the upcoming years, The market growth is expected to be boosted by the penetration of online channels. Companies employ the support of digital firms to increase their online sales channels so that their items can be displayed more effectively.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Lingerie Market–Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Shape Wear, Lounge Wear, Knickers & Panties, Bra, and Others), By Pricing (Mass Vs. Premium), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-branded Stores, Independent Stores, Online, and Others), By Region, By Company, has evaluated the future growth potential of lingerie globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of lingerie globally.
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