The report “Smart Wearables Market” evaluates the market in terms of the operating system, end users, product type, connectivity, and application. It also includes a discussion on sales channels, and regions. The report includes trend analysis and historical market data. This report identifies the market’s key characteristics and growth opportunities, as well as the strategic imperatives that will be important to all stakeholders.
Market Overview and Dynamics
The market for smart wearables is forecast to grow at around 17% CAGR over the 2022-2028 period. The global smart wearables market is influenced by health awareness, well-being, and the popularity of outdoor activities.
Global smart wearables sales are primarily driven by significant global sales of smartwatches, fitness trackers, and smartwatches. Global smart wearables sales are expected to exceed 500 million units by 2028.
Market growth is driven by the introduction of other wearable operating systems than Apple and Google and the shift towards wearable interfaces, analytics, and data management. New users are attracted to smartwatches that can keep track of their activity and health. While the growth potential in wealthy markets is great, emerging economies are slower to adopt smart wearables due to the high cost of these devices. Smart textiles (Fabrics), intelligent footwear, and smart gloves will continue to be promising areas over the next few years.
Wear OS and Watch OS are the most popular operating systems for smart wearables, accounting for nearly 40% of the global market share. Fashion & Lifestyle, Fitness & Wellness, and Fitness & Wellness combined accounted for more than 50% of the market share in 2021. The market will be dominated by North America, Asia Pacific, and Europe. During the forecast period, online sales will continue to be the preferred option for buying.
Competition Analysis
The market for smart wearables is undergoing intense competition, despite the presence of many manufacturers. Google and Apple still hold a large share of the global smart wearables market. Apple Inc. and Google LLC are some of the top players in smart wearables sales. Garmin Ltd., Samsung Electronics Co. Ltd. Garmin Ltd., Amazon.com, Fitbit. Under Armour. Fossil Group. Solos Technology Limited. Xiaomi. Huawei.
RationalStat has segmented the global smart wearables market by the operating system, end user, product type, connectivity, application, sales channel, and region
• By Operating System
o Wear OS
o Watch OS
o Tizen OS
o Fitbit OS
o Others (Asteroid OS, Free RTOS, Zepp OS, etc.)
• By End User
o Individual
o Industrial and Commercial
Transportation
Military
Sports and Fitness
Healthcare
o Others (Manufacturing, Fashion, etc.)
• By Product Type
o Smartwatches
Basic Smartwatches
• Cellular
• Non-cellular
Advanced Smartwatches
• Cellular
• Non-cellular
o Glasses
o Wearable Cameras
o Ear Wearables (Hearables)
o Smart Clothes
o Data Gloves
o Footwear and Shoes
o Fitness & Wellness Devices
o Head-mounted Displays
o Smart Jewellery
o Health Wearables
Patient Gowns and Vests
Caps and Gloves
Auxiliary Wearables
o Emerging Wearables (Pet Trackers, Child Trackers, etc.)
• By Connectivity
o Wi-Fi
o Cellular Data
o Bluetooth
o Near Field Communication
• By Application
o Infotainment
o Healthcare & Medical
o Fashion & Lifestyle
o Fitness & Wellness
o Safety & Security
o Auxiliary Applications
• By Sales Channel
o Modern Retail
Online (e-commerce stores)
Offline
• Hypermarkets
• Supermarkets
• Specialty and Discount Stores
Conventional Retail (Retail Stores)
• By Region
o North America
US
Canada
o Latin America
Brazil
Mexico
Rest of Latin America
o Western Europe
Germany
UK
France
Spain
Italy
Benelux
Nordic
Rest of Western Europe
o Eastern Europe
Russia
Poland
Rest of Eastern Europe
o Asia Pacific
China
Japan
India
South Korea
Australia
ASEAN (Indonesia, Vietnam, Malaysia, etc.)
Rest of Asia Pacific
o Middle East & Africa
GCC
South Africa
Turkey
Rest of the Middle East & Africa
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