Global Social Media Analytics Market Size, Share, Analysis, Growth, Trends, Industry Report 2023-2032 | IBM, Google LLC, Oracle Corporation, SAS Institute

The Business Research Company’s Social Media Analytics Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The Social Media Analytics Global Market Report 2023 evaluates social media analytics market size, growth rate, drivers, trends, and major companies.

The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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The global social media analytics market size grew from $8.96 billion in 2022 to $11.54 billion in 2023 at a compound annual growth rate (CAGR) of 28.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media analytics market size is expected to grow to $30.99 billion in 2027 at a CAGR of 28.0%.

The social media analytics market segments in the report are:

1) By Component: Software, Services

2) By Deployment: On-Premise, Cloud

3) By Organization Size: Small And Medium Enterprises, Large Enterprises

4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management

5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users

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The table of contents in TBRC’s social media analytics market report includes:
1. Executive Summary
2. Social Media Analytics Market Characteristics
3. Social Media Analytics Market Trends And Strategies
4. Impact Of COVID-19 On Social Media Analytics Market
5. Social Media Analytics Market Size And Growth
…
27. Competitive Landscape And Company Profiles Of The Social Media Analytics Market
28. Key Mergers And Acquisitions Of The Social Media Analytics Market
29. Future Outlook and Potential Analysis Of The Social Media Analytics Market

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