The Business Research Company’s TV Advertising Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The TV Advertising Global Market Report 2023 evaluates TV advertising market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global TV advertising market size will grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global TV advertising market size is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%.
The TV advertising market segments in the report are:
1) By Service Type: Terrestrial, Multichannel, Online
2) By delivery platform: Cable Television, Satellite Television
3) By Broadcasting services: Advertisement, Subscription
4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds
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Top 5 Major Key Players Are:
CBS (Columbia Broadcasting System)
Comcast Corporation
Viacom Inc.
Gray Television Inc.
Sinclair Broadcast Group
Table Of Contents
1. Executive Summary
2. TV Advertising Market Characteristics
3. TV Advertising Market Trends And Strategies
4. TV Advertising Market – Macro Economic Scenario
5. TV Advertising Market Size And Growth
……
26. Africa TV Advertising Market
27. TV Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The TV Advertising Market
29. TV Advertising Market Future Outlook and Potential Analysis
30. Appendix
List Of Tables
Table 1: Global Historic Market Growth, 2017-2022, $ Billion
Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
Table 3: Global TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
Table 4: Global TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
Table 5: Global TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
……
Table 47: CBS (Columbia Broadcasting System) Financial Performance
Table 48: Comcast Corporation Financial Performance
Table 49: Viacom Inc. Financial Performance
Table 50: Gray Television Inc. Financial Performance
Table 51: Sinclair Broadcast Group Financial Performance
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