The Business Research Company’s latest report TV Advertising Global Market Report 2020 covers TV Advertising market drivers, TV Advertising market trends, TV Advertising market segments, TV Advertising market growth rate, TV Advertising market major players, and TV Advertising market size. The report provides in-depth analysis of the impact of COVID-19 on the TV Advertising industry, along with revised market numbers due to the effects of the coronavirus.
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TV Advertising Global Market Report 2020 is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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The global TV advertising market is expected to decline from $102.02 billion in 2019 to $96.92 billion in 2020 at a compound annual growth rate (CAGR) of -5:00%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $98.41 billion in 2023 at a CAGR of 0.51%.
The report covers the TV Advertising market’s segments-
1) By Service Type: Terrestrial, Multichannel, Online.
2) By Delivery Platform: Cable Television, Satellite Television.
3) By Broadcasting Services: Advertisement, Subscription.
4) By Time Slot: 20 Seconds, 60 Seconds, More Than 60 Seconds.
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