Overview and Scope
Vitamin tonics are liquid or powder formulations that combine essential vitamins and minerals. They are designed to complement individuals’ daily nutritional needs, offering a convenient way to intake necessary vitamins and minerals.
Sizing and Forecast
The vitamin tonics market size has grown strongly in recent years. It will grow from $8.29 billion in 2023 to $8.81 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to consumer awareness and education, lifestyle changes, distribution channels, regulatory environment, demographic trends .
The vitamin tonics market size is expected to see strong growth in the next few years. It will grow to $10.93 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to global health trends, e-commerce growth , customization and personalization, environmental sustainability, health and wellness apps. Major trends in the forecast period include emphasis on immune health boosters, shifting consumer preferences towards sustainable packaging, integration of technology in product marketing and distribution, rising demand for vegan and plant-based vitamin tonics, influencer and celebrity endorsements impacting consumer choices..
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Segmentation & Regional Insights
The vitamin tonics market covered in this report is segmented –
1) By Product: Syrup, Capsules, Tablets, Multivitamin Injections
2) By Distribution Channel: Retail Pharmacies, Hospital Pharmacies, Online Pharmacies
3) By End User: Adult, Children, Elderly
North America was the largest region in the vitamin tonics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vitamin tonics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
An increasing number of chronic diseases is expected to propel the growth of the vitamin tonics market going forward. Chronic diseases are conditions that last for a long time, generally three months or more, and require ongoing medical attention, limiting activities of daily living, or both. Vitamin tonics prevent and treat several deficiency conditions in chronic diseases such as rickets, osteomalacia, angular stomatitis, and anemia. For instance, according to a study published in the Journal of Hematology and Oncology, a US-based oncology journal, the number of people in the United States aged 50 years and older with at least one chronic disease is estimated to increase by 99.5% from 71.522 million in 2020 to 142.66 million by 2050. Therefore, an increasing number of chronic diseases are driving the growth of the vitamin tonics market.
Key Industry Players
Major companies operating in the vitamin tonics market report are BASF SE, The Procter & Gamble Company, Merck & Co. Inc., Bayer AG, Abbott Laboratories, Royal DSM, Amway Corporation, Scotch Industrial Thailand Co. Ltd., Lloyds Pharmacy, LloydsPharmacy, GNC Holdings Inc., Rexall Pharmacy Group Ltd., Jamieson Laboratories Ltd., Sapiens Pharmaceuticals Ltd., Blackmores Ltd., Raptakos Brett Co. Ltd., Himalaya Drug Company, Thone Heathtech, Nature’s Way Products LLC, Albert David Limited, Albert David, Vitabiotics Ltd., Cerebos Ltd., Biotics Research Corporation, Douglas Laboratories, New GPC Inc., Tonic Vitamins, Vitane Pharmaceuticals Inc., Fitzroy International, Xinfa Pharmaceutical Co. Ltd.</b
The vitamin tonics market report table of contents includes:
1. Executive Summary
2. Vitamin Tonics Market Characteristics
3. Vitamin Tonics Market Trends And Strategies
4. Vitamin Tonics Market – Macro Economic Scenario
5. Global Vitamin Tonics Market Size and Growth
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32. Global Vitamin Tonics Market Competitive Benchmarking
33. Global Vitamin Tonics Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Vitamin Tonics Market
35. Vitamin Tonics Market Future Outlook and Potential Analysis
36. Appendix
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