According to a recent survey conducted by ChemView Consulting, the Global Green Coffee Market grew at a CAGR of 4.2% between 2017-2021 and is estimated to be US$ 31,879.6 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 4.5% and is expected to reach a valuation of US$ 49,508.0 Mn by 2032 end.
Modern consumers have no trouble spending more money for a product that has increased in quality and has an appealing flavour profile. As more speciality coffee from distinctive places and with distinctive flavours becomes accessible, consumers are becoming more accepting of it. Normal and speciality coffees differ in a few important ways, the most significant of which is that specialty coffees are grown at higher elevations and go through more rigorous processing after harvest. The development of the sector is also influenced by the rising demand for coffees with verifiable origins and higher health benefits. Because they view specialty coffee as a high-value, high-quality alternative to mainstream coffee, millennials are starting to show an interest in it.
Consumer purchasing behaviour has recently seen a general trend towards the choice of nutrient-dense product categories that improve overall physical wellness. In the foreseeable future, it is anticipated that this tendency will persist. Customers are becoming more interested in the available functional food ingredients since they provide safer alternatives. The disturbingly high rates of obesity, diabetes, and cardiovascular illness that are being observed in today’s society are largely attributable to the modern consumer lifestyle. Customers’ interest in nutraceuticals and other types of health supplements has increased over the past few years.
Due to its increasing recognition as a healthier and safer alternative, plant extracts with active components have become more ubiquitous in dietary supplements in recent years. Green coffee bean extracts, both powdered and liquid, are becoming more and more popular in the nutraceuticals industry. There is barely a shelf in a grocery shop in Europe or North America that doesn’t have a functional beverage that contains one of these extracts. Due to growing health concerns during and following the epidemic, green coffee sales are anticipated to increase in the upcoming years.
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