Halal food refers to food items and beverages that are strictly prepared according to the rules underwritten by Islamic dietary law.
According to this law, alcohol, blood, pork, by-products of pork and blood, animals that are dead before slaughtering, and those not killed in the name of Allah are considered ‘haram’ or impermissible for consumption.
Moreover, halal food products are packaged and stored in utensils, which have been cleaned as per the prescribed guidelines.
Over the past few years, halal food items have become popular amongst both Muslim and non-Muslim consumers as they have evolved from being an identification mark of religious observation to assurance of food safety, hygiene and reliability.
Global Halal Products Market: Overview
The Global Halal Products Market valued at US $3739.7 Billion in 2022 is anticipated to reach a value of US $6399.5 Billion in 2031, growing at a CAGR of 6.2%
The propelling Muslim population and their substantially towering expenditure on food & beverages is considered the prime driving force of this market.
According to an article published in Salaam Gateway, in November 2019, 63.6% of Muslims globally spend USD 2.2 trillion on halal and Islamic food and lifestyle products.
Governments of Islamic countries, as well as non-Islamic nations and the producers of halal-certified food products, have been taking varied initiatives in terms of marketing & educating consumers about these products.
The confidence of consumers in halal brands has been the most influential factor in the actual purchase of these products.
According to an article published in Salam Gateway, in November 2020 Egypt’s council of ministers introduced the ‘Halal in Egypt’ mark for Egyptian halal exports, while the Philippines’ Department of Trade and Industry (DTI) also launched an official national logo.
Halal meat has always been a remarkable business industry.
For instance, in October 2019, Indonesia made halal certification compulsory for halal food products and instated the halal products certification agency, Badan Penyelenggara Jaminan Produk Halal (BPJPH).
Owing to the formation of these types of organizational figures the industry participants have been successful to a great extent in building consumer trust and pushing penetration of the product category to even higher levels.
Segmental Analysis of Global Halal Products Market: Based on Type
- Fresh Products
- Frozen Salty Products
- Processed Products
- Others
The frozen salty products segment is poised to register a CAGR of 6.6% owing to the growing consumption of canned fish and meat across the globe.
Based on Application
- Meat
- Poultry & Seafood
- Fruits & Vegetables
- Milk and Dairy Products
- Cereals & Grains
- Oil
- Fats
- Cream, & Waxes
- Confectionary
- Others
The Meat, Poultry & Seafood segment is slated to hold the major share during the forecast period.
Based on Distribution Channel
- Traditional Retailers & Departmental Stores
- Supermarkets & Hypermarkets
- Online Stores
- Others
The online store’s segment is anticipated to showcase a CAGR of 7.5% over 2022-2031 ascribing to the growing internet penetration across the globe.
Based on End-user
- Households
- Food Services (HoReCa)
- Food Processing Industry
- Others
The households segment is expected to grow considerably over the assessment timeframe.
Based on Region
North America
-
- Canada
- US
Europe
- UK
- France
- Germany
- Italy
- Spain
Asia-pacific
- India
- China
- Japan
- South Korea
- Australia
South America
- Mexico
- Brazil
Middle East and Africa
- UAE
- Saudi Arabia
- South Africa
- Egypt
APAC is known to have the largest revenue share in the market during the forecast period. MEA is expected to grow at around 6% CAGR.
Competitive Landscape:
IFFCO
Established in 1975, IFFCO is an international group based in the United Arab Emirates which manufactures and markets a well-integrated range of value-added food products, related derivatives, intermediates, and services.
IFFCO runs 95 operations in 49 countries around the world. Its products reach 5 continents.
With a portfolio of 80+ brands, it has firmly established itself as one of the main and most diversified groups in the Middle East.
IFFCO’s core principles are directed by the vision statement – “The preferred provider of sustainable
value-added products and services for everyone, everywhere and every day”.
With a portfolio catering to multiple consumer mindsets, IFFCO business is broadly segmented as below:
- IMPULSE FOODS incorporates chocolates, ice creams, biscuits, cakes, wafers, confectionary,
- IFFCO BEAUTY aims at offering the best cosmetics to its consumers and produces bar soaps, liquid hand wash, sanitizers, shower gels, dish wash, shampoo,
- OILS AND FATS offers a wide range of oils, including olive oil, oil blends, bakery fats, specialty fats, margarine, and butter blends.
- CULINARY covers condiments, creams,
- AGRI BUSINESS includes flour, poultry, animal nutrition, bakery ingredients, frozen food and
- PACKAGING produces PET preform and closure, PVC compound, water stop profile, color masterbatches, tools and dies, corrugated boxes.
- IFFCO SALES AND DISTRIBUTION is all about keeping IFFCO customers happy and
IIFCO has a hoard of brands all around the world, some of them are:
LONDON DAIRY: London Dairy is the #1 Premium ice cream brand that is locally manufactured in the U.A.E and sold to over 50+ markets through its wide portfolio of products, flavors, formats, and customized offerings to a specific market.
TIFFANY: Tiffany Biscuits are known for their unique taste and reassuring quality. The biscuits come in a variety of segments like Cookies, Sandwich Creams, Nutty Bites, Tea Biscuits, Digestives, Butter Cookies, Glucose, Milk & Nice, ensuring there is an option for everyone and for every occasion. Corn chips Bugles crinkle cut potato chips Finns and farm fresh, ready-to-eat popcorn Papa Joe makes up our delicious range of Snacks which is winning hearts with a flavor-packed punch in every bite. This brand extends its offering in condiments (Mayonnaise, Ketchup, and more).
Fresh tomato ketchup is made with 100% real, naturally ripened fresh Tomatoes under the umbrella of Tiffany is available in various formats and is best used as a dip for savory snacks.
NOOR: NOOR now offers a great selection of oils ranging between different oil types including Sunflower, Canola, and frying oil, range of condiments (Mayonnaise, Ketchup ) that are proudly manufactured locally in both markets KSA and UAE. NOOR is available in 40 countries and is a market leader in the Sunflower segment and is ranked as the #1 oil in the middle east.
Elegantly crafted with the finest ingredients, the Noor Original Mayonnaise range is the classic recipe with a “THICK & CREAMY” easy-to-spread texture. The product comes in different flavors and is used in sandwiches, burgers, and dip for French fries and snacks.
HAYAT: Hayat means “LIFE” in Arabic & the brand has been built with the purpose of enriching consumer lives and bringing back those loved traditions despite progressing further with modern ways of life. Hayat has been a part of people’s lives across the Middle East & Africa. Hayat’s portfolio has a wide range of products, from Cooking Oils and Ghee to Condiments.
FERN: Fern is a recognized brand of IFFCO Group Egypt and the Middle East. In the lives of Egyptian consumers is perceived as the No1 Butter in Egypt. The brands fit both sweet and savory dishes and expanding user ship across both provings to be the best testing in all applications
RAHMA: Rahma has a strong presence across the region as a key brand in the Olive Oil category. Other range of products under the brand group includes flavored olive oil, olives, special harvest, balsamic vinegar, olive pomace oil, and Organic Extra Virgin Olive Oil.
PRISTINE: Pristine brand offers to whip creams, cooking creams, filings, bread mixes, specialty flour, confectionery mixes, heat-treated ingredients, and more.
Pristine Regular Whip Topping is ideal for pastry filling, cake decorations, and beverage toppings. Based on 22% vegetable fat, it has an amazing overrun and produces perfect foam that does not crack or turn liquid even under room temperature.
Versatile and easy to use, Pristine Cooking Cream classic represents an excellent alternative to dairy creams in all cooking applications. With a 24.5% minimum non-dairy fat content, it acts as an ideal thickening agent for creamy sauces and gravies for full-service restaurants and cafeterias.
SAVANNAH: Savannah, presents a beauty product line that particularly delves into sales of fragrances, shampoos, soaps, and more.
iGLOO: Igloo evolved as a key brand under the IFFCO Group’s auspices and has been operational since 1978. The brand primarily outlines ice cream variants as well as other treats across the Middle East. The brand is leading the industry majorly in UAE.
AL BAKER: Al Baker provides the region with the finest range of essential and value-added flour. Locally manufactured in the UAE, Al Baker’s product range includes Chakki Fresh Atta, All Purpose Flour, Patent, Chakki Gold Fresh Atta, Multigrain, and Brown Flour. Al Baker is the market leader in the UAE and enjoys top positions across GCC in the Flour category.
QUANTA: Quanta brand of IFFCO Group is known for its range of decadent chocolate-coated Ice Cream products that offer excitement & reckless moments of surprise across the GCC countries.
SUNNY is the ultimate smart choice for consumers delivering value for money by meeting all their cooking needs: Cooking, Frying, Roasting, Baking, etc. Sunny is present in several markets across the world: GCC, Jordan, Egypt, India, and Africa. The sunny wide range offers consumers a variety of different types of oils, including Pure Sunflower Oil, Pure Soya Oil, Blended Oils, and Frying Oils.
GUARDEX: Guardex brand of IFFCO Group is a new start-up in the market with a range of anti-microbial products without gluten, paraben, and silicon content. The sanitization range of products uses Oxyfused Zinc technology.
IVY: Ivy, a signature brand of IFFCO Group gives away soaps with eminent fragrances including Rose, Jasmine Chamomile, and Lavender among others.
ROYAL LATHER: IFFCO Group’s Royal Lather brand is known as the ultimate luxury soap. The brand elevates its products with an accoutre of aroma which fully outlines tropical Jasmine, gold soap, onyx black, aqua blue, emerald green, and pearl white.
ALLEGRO has all the categories of olive oil, table olives, and balsamic vinegar. The quality of Allegro has been recognized in international olive oil competitions, achieving the Gold Award in the NYIOOC World 2021. This brand is already part of a healthy diet of consumers in more than 40 countries, with Spain, Brazil, and New Zealand as the main markets.
ALFA: Produced from high-quality ingredients sourced from various parts of the world and processed through the most stringent quality checks, the Alfa range of Oil & Culinary products. Alfa offers an indulgent range of condiments, like Mayonnaise and Ketchups sold across consumer retail and Horeca channels.
GOLDEN MAZE: Golden Maize corn oil is of the highest purity, enriched with vitamins A, D, and E at an affordable price.
HULALA: Hulalà is a leader in Eastern Europe in the sweet cream category (spray and whipping) and is now launching new products, entering the Free From (lactose-free and dairy-free) segment
GRAN CUCINA: Gran Cucina is an IFFCO group brand and has gained significant equity and strong credibility in the Romanian market in the cooking segment.
SPRAY PAN: Spray Pan is an iconic brand, that originated in Italy in 1968. It created the spray category in Europe and maintains a strong market leadership in Italy, thanks to its heritage and pop image.
KHALEEJ: provides Fresh Eggs, processed with optimum safety, hygiene, and freshness, these quality eggs are delivered fresh every day from the farm to the stores. The hens are treated with the utmost care, and in a stress-free environment, ensuring only the best quality eggs to consumers. The brand specializes in providing nutrients rich eggs in various sizes and packaging sufficient for daily intake of Lutein, DHA, Organic Selenium, Omega 3, and Vitamin E.
AL KHAZNA: Al Khazna Fresh Chicken produced from our farms in the green oasis of Al Ain, delivered to our consumers on the same day, through our country-wide distribution. Keeping consumer requirements in mind, Al Khazna offers whole chicken, portions, and pre-cut parts, catering to every need.
GOLDEN SUN: Golden Sun covers the variants of cooking oil blends, canola, and vanaspati. The brand is considered a quality brand by urban consumers in Pakistan.
NABIL: Nabil produces a range of snacks, wafers, biscuits, and other products, based out of the Sultanate of Oman.
TOM: TOM’s story began in 1949. It is an authentically Tunisian brand, that took over the family tradition of «homemade biscuits» to modernize and diversify its offer. Depending on consumers’ needs, Tom is offering multiple products such as dry biscuits, coated biscuits, biscuits filled with cream, cakes, layer cakes, wafers, and coated wafers.
