The Global hard kombucha market is valued at USD 5.36 billion in 2022 and is projected to reach a value of USD 11.91 billion in 2030 expanding at a CAGR of 12.2% over the forecast period of 2022-2030.
Global Hard Kombucha Market– Overview
Kombucha is defined as a delicious fermented tea drink that naturally contains a small amount of alcohol. It is considered as a non-alcoholic drink because the volume is so low, unlike its counterpart hard kombucha.
Hard kombucha is defined as an alcoholic kombucha that is made in a similar way to regular kombucha with the same ingredients of Tea, Pure Spring Water, Raw Cane Sugar, and Kombucha Cultures.
One of the biggest differences between hard kombucha and regular kombucha is the time that is used to taken for it to make. Hard kombucha is fermented longer with more sugar and yeast in order to bump up the alcohol content.
Some kombucha brands will add artificial or natural flavourings to add to the taste and it makes it more delicious.
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Key market trends- Growth determinants and Challenges
Every market has its growth determinant and challenges. One of the major factor that has fuelled the market growth is the increasing adoption of moderate alcohol content beverages over the forecast period.
Additionally, the shift in consumer preference towards health-based fermented drinks and beverages has also driven the product demand over the forecast period. These drinks mainly contain probiotic bacteria that help consumers to overcome various issues, such as digestion and inflammation.
Also, the rising consumer preference for multifunctional healthy halo beverages has not only fulfil their demands but also align with their keto and vegan diets that will adapt well to the market growth, and many manufacturers have been offering products in this category that has boosted the market growth.
Segmental analysis of the market
Based on ABV Content
- Up to 5.0% ABV
- 0% to 10.0% ABV
- Others
The 6.0% to10.0% ABV segment has dominated the market growth over the forecast period. This is because of the concept of moderation is a flourishing trend.
Based on Distribution Channel
- On-trade
- Off-trade
The off-trade segment has dominated the market growth over the forecast period. This is because of the consumer preferences as these stores provide huge discounts and offers.
North America is anticipated to amplify at a considerable CAGR
The Global hard kombucha market is segmented into 5 main regions namely, North America, Europe, Asia Pacific, South America, and Middle East and Africa. Among these, North America has dominated the market growth over the forecast period. This is because of high demand from baby boomers, millennials, and Gen Z consumers. Also, the key market players are promoting their products in ingenious ways.
Competitive Landscape
Some of the prominent players operating in the market are
- Remedy Drinks
- Jiant
- Flying Embers
- JuneShine
- Boochcraft
- Kyla
- Unity Vibration
- Dr Hops
- Ventura Brewing Company
- Allkind
Major questions answered in this report
- what is the growth rate of the Global hard kombucha market?
- What are the primary growth determinants of the market?
- Which are the major regions constituting the geographical landscape of the market?
- Which are the prominent companies operating in the market?
Key takeaways from the report
- The Global hard kombucha market is projected to expand at a CAGR of 12.2% over the forecast period.
- The increasing adoption of moderate alcohol content beverages is aiding market progression.
- The off-trade segment is poised to expand significantly over the forecast period.
- North America has dominated the regional market sphere over the forecast period.
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Report Scope:
Global Hard Kombucha Market: Historical Years: 2018-2021
Global Hard Kombucha Market: Forecast Years- 2022-2030
Global Hard Kombucha Market 2022: USD 5.36 billion
Global Hard Kombucha Market 2030: USD 11.91 billion
Global Hard Kombucha Market CAGR: 12.2%
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