Overview and Scope
Hotel guest feedback and surveying software refers to a digital tool or platform designed to collect, manage, and analyze feedback from guests who stay at a hotel. This software enables hotels to gather valuable insights about the guest experience, including satisfaction levels, preferences, and improvement areas.
Sizing and Forecast
The hotel guest feedback and surveying software market size has grown rapidly in recent years. It will grow from $1.48 billion in 2023 to $1.69 billion in 2024 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to rising competition among hotels, the growing importance of customer satisfaction and experience in the hospitality sector, the shift towards personalization, the rising influence of online reviews, and the globalization of the hospitality industry.
The hotel guest feedback and surveying software market size is expected to see rapid growth in the next few years. It will grow to $2.96 billion in 2028 at a compound annual growth rate (CAGR) of 14.9%. The growth in the forecast period can be attributed to increasing integration of feedback and surveying software with hotel management systems, rise in demand for real-time feedback solutions, growth of boutique and lifestyle hotels, increasing concerns around data security and privacy, and growing awareness of the importance of guest satisfaction. Major trends in the forecast period include the embrace of Artificial Intelligence (AI) and Machine Learning (ML), integration of voice and text analytics capabilities, integration with hotel management systems (HMS), and enhanced data security and privacy measures.
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Segmentation & Regional Insights
The hotel guest feedback and surveying software market covered in this report is segmented –
1) By Type: Cloud Based, On-Premises
2) By Application: Luxury And High-End Hotels, Mid-Range Hotels And Business Hotels, Resorts Hotels, Boutique Hotels, Other Applications
3) By End-User: Hotel Owners, Hotel Management Companies, Hotel Chains
North America was the largest region in the hotel guest feedback and surveying software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel guest feedback and surveying software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing hospitality industry is expected to propel the growth of the hotel guest feedback and surveying software market going forward. The hospitality industry is the economy sector encompassing businesses and services related to accommodation, food and beverage, entertainment, travel, and tourism. The growth of the hospitality industry is due to increasing globalization, rising disposable incomes, and the growing demand for travel and leisure experiences. Hotel guest feedback and surveying software enhance the hospitality industry by providing hotels and resorts with valuable insights into guest satisfaction, allowing them to improve services, enhance guest experiences, and maintain high standards of quality and hospitality. For instance, in January 2023, according to a report published by the American Hotel and Lodging Association, a US-based trade association representing the hotel industry in the United States, U.S. hotel demand increased by 11.1% in 2022 compared to 2021. Further, in 2022, U.S. hotels experienced significant occupancy of 62.7%, a 9% increase from 2021. Therefore, the growing hospitality industry is driving the growth of the hotel guest feedback and surveying software market.
Key Industry Players
Major companies operating in the hotel guest feedback and surveying software market are Amadeus Hospitality Americas Inc., Medallia Inc., SurveyMonkey Inc., Shiji Group, BirdEye Inc., Mews Systems B.V., InMoment, Cendyn Corporation, Trustpilot Group Inc., TrustYou GmbH, Revinate Inc., Hotelogix Limited, Benbria Ltd, AskNicely Limited, CustomerGauge B.V., Clarabridge Inc., Flexkeeping Ltd, Olery B.V., Fellafeed Pvt, GuestRevu Pty Ltd., HelloShift Inc., Loopon AB, Mobius Vendor Partners Inc, Zonka Technologies Pvt. Ltd.
The hotel guest feedback and surveying software market report table of contents includes:
1. Executive Summary
2. Hotel Guest Feedback And Surveying Software Market Characteristics
3. Hotel Guest Feedback And Surveying Software Market Trends And Strategies
4. Hotel Guest Feedback And Surveying Software Market – Macro Economic Scenario
5. Global Hotel Guest Feedback And Surveying Software Market Size and Growth
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32. Global Hotel Guest Feedback And Surveying Software Market Competitive Benchmarking
33. Global Hotel Guest Feedback And Surveying Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Hotel Guest Feedback And Surveying Software Market
35. Hotel Guest Feedback And Surveying Software Market Future Outlook and Potential Analysis
36. Appendix
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