The In Game Advertising Global Market Report 2023, provides comprehensive information on the in game advertising market across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.
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As per The Business Research Company’s In Game Advertising Global Market Report 2023, the global in-game advertising market size is expected to grow from $7.87 billion in 2022 to $8.80 billion in 2023 at a compound annual growth rate (CAGR) of 11.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global in-game advertising market size is expected to grow to $13.75 billion in 2027 at a CAGR of 11.8%.
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Product innovation has emerged as the key trend gaining popularity in the in-game advertising market. Major companies operating in the in-game advertising market are developing innovative products to strengthen their position in the market. For instance, in September 2020, Adverty AB, a Sweden-based advertising agency, launched In-Menu, an in-game brand advertising format that combines both brand awareness and performance-based advertising. In-Menu is an in-game advertising unit that provides performance-based, programmatic advertising for seamless ad solutions, which allows brands to take over billboards and other virtual outdoor sites within games. Adverty’s In-Menu advertisements’ interactive features combine discreet brand exposure with a call to action, enabling advertisers to deliver brand messages and activities of their choosing, including direct paths to purchase.
The in game advertising market is segmented:
1) By Type: Static Ads, Dynamic Ads, Advergaming
2) By Platform: Mobile, Computing, Console
3) By Applications: Online, Standalone
North America was the largest region in the in game advertising market in 2022.
The table of contents in TBRC’s in game advertising market report includes:
- Executive Summary
- In-Game Advertising Market Characteristics
- In-Game Advertising Market Trends And Strategies
- In-Game Advertising Market – Macro Economic Scenario
- In-Game Advertising Market Size And Growth
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- Africa In-Game Advertising Market
- In-Game Advertising Market Competitive Landscape And Company Profiles
- Key Mergers And Acquisitions In The In-Game Advertising Market
- In-Game Advertising Market Future Outlook and Potential Analysis
- Appendix
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