In-Game Advertising Market
The In-Game Advertising by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s In-Game Advertising, the in-game advertising market size has grown rapidly in recent years. It will grow from $8.84 billion in 2023 to $9.89 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to development of gaming platforms, acceptance of in-game advertising, targeted advertising capabilities, measurement and analytics tools, dynamic in-game ad insertion (igai).
The in-game advertising market size is expected to see rapid growth in the next few years. It will grow to $15.92 billion in 2028 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to data analytics and measurement tools, global gaming industry development, innovation in ad formats, rising popularity of mobile gaming, increased investment in gaming industry. Major trends in the forecast period include monetization for game developers, interactive and engaging ad formats, e-sports and live events, brand partnerships and sponsorships, rise in gaming audience.
The rising number of smartphone users is expected to boost the growth of the in-game advertising market going forward. A smartphone refers to a cellular phone with a built-in computer and other functionality such as an operating system, web browsing, and software application support that were not previously found in phones. Smartphones are used in in-game advertising by advertisers and marketers to carry out various marketing campaigns that are mobile-centric to reach the maximum targeted audience and generate high income. For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based United Nations body in charge of a wide variety of concerns, including communication and technology, 73% of people aged 10 and above had access to a smartphone, which is 7% more than the proportion of the general population that had an Internet connection. Therefore, a rise in the number of smartphone users is driving the growth of the in-game advertising market.
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The in-game advertising market covered in this report is segmented –
1) By Type: Static Ads, Dynamic Ads, Advergaming
2) By Platform: Mobile, Computing, Console
3) By Applications: Online, Standalone
Product innovation has emerged as the key trend gaining popularity in the in-game advertising market. Major companies operating in the in-game advertising market are developing innovative products to strengthen their position in the market. For instance, in April 2021, InMobi Pte. Ltd., an India-based technology company that offers in-game advertising, announced the launch of in-game advertising on the InMobi exchange. With the introduction of unique in-game inventory on InMobi Exchange, companies will be able to target premium mobile consumers with advertisements that integrate into the game environment, similar to digital promotional boards in an in-game sports stadium, an esports arena, or the incredibly popular casual and hypercasual gaming area. The debut of unique in-game inventory on InMobi Exchange will allow companies to target premium mobile consumers with advertisements that integrate into the game environment, similar to electronic advertising panels in an in-game sports stadium, an esports arena, or the incredibly popular casual and hypercasual gaming sector.
The in-game advertising market report table of contents includes:
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