The Inbound Call Tracking Software Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Inbound Call Tracking Software Global Market Report 2024, The inbound call tracking software market size has grown exponentially in recent years. It will grow from $1.96 billion in 2023 to $2.36 billion in 2024 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to increasing mobile phone usage, raised consumer adoption, rapid expansion of smartphone features, focusing on augmented reality (AR) and virtual reality (VR), and increasing integration with smart home devices. .
The inbound call tracking software market size is expected to see exponential growth in the next few years. It will grow to $5.01 billion in 2028 at a compound annual growth rate (CAGR) of 20.8%. The growth in the forecast period can be attributed to rising adoption of 5G technology, development of artificial intelligence (AI)-powered personalization, advancements in mobile gaming and entertainment, the rising popularity of cloud-based solutions, and exponential popularity of digital and offline marketing campaigns. Major trends in the forecast period include integration with advanced call routing and interactive voice response (IVR) systems, real-time call monitoring, voice recognition technology, mobile optimization, and amalgamation with customer relationship management (CRM) products.
An increase in the usage of mobile phones is expected to propel the growth of the inbound call-tracking software market going forward. The increase in mobile phone usage is driven by technological advancements, affordability, and the growing demand for connectivity and mobile services. Inbound call tracking software on mobile phones enables businesses to analyze call data, optimize marketing efforts, and enhance customer service strategies. For instance, in February 2024, according to a report published by Uswtich, a UK-based price comparison service and switching website, nearly all adults aged 16–24 in the UK now own a smartphone, with almost four in ten using their mobile devices for gaming. As of March 2022, the number of active mobile subscriptions in the UK surpassed 83 million. Therefore, the increase in the usage of mobile phones is driving the growth of the inbound call-tracking software market going forward.
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The inbound call tracking software market covered in this report is segmented –
1) By Type: Cloud-Based, Web-Based
2) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
3) By Industry: Automotive And Transportation, Banking, Financial Services And Insurance, Building, Construction And Real Estate, Consumer Goods And Retail, Education, Energy And Utilities, Government And Public Sector, Healthcare And Life Sciences, Information Technology, Other Industries
Major companies operating in the inbound call tracking software market are focusing on developing advanced solutions, such as call analytics space, to enhance engagement and conversion rates. The call analytics space refers to the sector that analyzes data from voice interactions, primarily phone calls, to derive insights that can help businesses improve their operations, marketing strategies, and customer service. For instance, in April 2024, CallRail Inc., a US-based company providing call tracking software, launched CallRail Labs, an innovation program to foster continued artificial intelligence innovation in partnership with small and medium-sized businesses (SMBs). This initiative is designed to invite customers to influence the development of AI solutions that address real-world problems, thereby enhancing the capabilities of CallRail’s AI-powered lead intelligence platform.
The inbound call tracking software market report table of contents includes:
1. Executive Summary
2. Inbound Call Tracking Software Market Characteristics
3. Inbound Call Tracking Software Market Trends And Strategies
4. Inbound Call Tracking Software Market – Macro Economic Scenario
5. Global Inbound Call Tracking Software Market Size and Growth
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32. Global Inbound Call Tracking Software Market Competitive Benchmarking
33. Global Inbound Call Tracking Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Inbound Call Tracking Software Market
35. Inbound Call Tracking Software Market Future Outlook and Potential Analysis
36. Appendix
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