Lack of availability of clean water to drive Bottled Water market of India in the forecast period.
According to TechSci Research report on, “India Bottled Water Market – By Region, Competition Forecast & Opportunities, FY2017 – FY2027F”, India bottled water market was valued at over USD2434 million in FY2021 and the market is anticipated to grow at impressive CAGR of over 13% through FY2027 to reach USD4781 million by FY2027. Rising awareness pertaining to drinking clean water and increasing disposable income are driving the demand for the bottled water market.
Due to increased focus on health and hygiene, demand for bottled water surged amid COVID-19, and therefore, people purchased more and more bottled water. Also, the number of water-borne diseases, including fluorosis, malaria, typhoid, diarrhea, and viral fever, is on the rise, further pushing the demand for India bottled water market.
In addition, flavored bottled water is gaining prominence as it contains fruit essence and artificial sweeteners; therefore, it is replacing plain water bottles. This transition is creating an opportunity for bottled water market players in India to increase their product portfolio and expand their consumer base.
The outbreak of COVID-19 had a negative impact on the country’s bottled water industry as demand for bottled water disappeared from hotels, restaurants, and corporate offices due to lockdown. This negatively impacted the volumes of bottled water as compared to pre-COVID months. Moreover, the bottled water industry reported a massive decline in revenues during the April-June 2020 quarter due to the closure of restaurants and workplaces.
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India bottled water market is segmented based on stock keeping units, packaging, end user, region and competitive landscape. Based on the stock keeping units, market is further fragmented into less than 1L, 1L-2L and more than 2L. 1L-2L accounted for a share of over 45% in the India bottled water market in FY2021. Since it is the preferred volume by the majority of the customers, therefore, all the companies offer bottled water in this category, contributing to the significant share of the segment.
Key market players operating in the Bottled Water market of India include:
- Bisleri International Pvt. Ltd.
- Varun Beverages Ltd
- Coca-Cola India Pvt. Ltd
- Parle Agro Private Limited
- Tata Consumer Products Limited
- Indian Railway Catering and Tourism Corporation Limited
- RMD Foods & Beverages Pvt. Ltd.
- United Breweries Limited (UBL)
- Picasona Agriculture Products Private Limited
- Narang Group (RN)
India bottled water market is highly competitive, thereby the companies need to maintain the quality of the products being delivered to consumers. Many market players are focusing on expanding their bottled water range to meet the consumers’ ever-growing demand by offering products such as flavored water, fruit water, etc. Such products are gaining immense popularity among consumers. These factors are anticipated to play a significant role in attracting and expanding the consumer base of India bottled water market.
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“The bottled water market is witnessing an expansion in rural areas, owing to multiple factors, including a growing awareness of health and hygiene and the lack of availability of clean water. Other factors that contribute to the growth of this market are water contamination from agricultural chemicals, industry, waste disposal, lower income and technological solutions, poor community water management and so on. According to research by the National Statistical Office, the percentage of rural families using sealed bottles for drinking water increased from 0.5% in 2008 to 4% in 2018.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Bottled Water Market By Stock Keeping Units (Less than 1L, 1L-2L, More than 2L), By Packaging (Bottles, Barrels, Glasses), By End-User (Individual and Commercial), By Region, Competition, Forecast & Opportunities, FY2017-FY2027F” has evaluated the future growth potential of India Bottled Water market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Bottled Water market.
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