The India cosmetics market is primarily driven by increasing usage of color-cosmetic products, rising consumer spending on their physical appearance, growing consumer awareness regarding benefits of using skincare cosmetics products.
According to TechSci Research report, “India Cosmetics Market– By Region, Competition, Forecast and Opportunities, 2019-2029F”, The India cosmetics market is expected to expand significantly during the forecast period owing to factors such as growing demand of herbal & organic cosmetics and increasing consumer spending on physical appearance.
Cosmetics are products used to enhance the appearance of the face, body, or hair. They can be in the form of creams, lotions, powders, gels, sprays, etc. These products are often used for purposes such as improving skin tone, reducing the appearance of wrinkles or blemishes, adding color to the lips or cheeks, or styling hair. Some common types of cosmetics include makeup (such as foundation, mascara, and lipstick), skincare products (such as moisturizers and anti-aging creams), hair care products (such as shampoo and conditioner), and fragrances.
The India cosmetics market is anticipated to grow during the forecast period owing to increasing consumer awareness regarding personal grooming and physical appearance. With the growing social media exposure, there has been an increase in awareness about personal grooming, and this has further led to an increasing demand for cosmetics products in India during the forecast period. Additionally, the availability of a wide range of cosmetics products in the country also fuels the growth of India cosmetics market during the forecast period. The cosmetics market in India is highly competitive, and there is a wide variety of products available at various price ranges, making it more accessible to a wider consumer base.
Furthermore, the rising expansion of distribution channels in the country also drives the market for cosmetics in India during the forecast period. With the expansion of distribution channels such as online retailing, social media marketing, and e-commerce platforms, it has become easier for consumers to purchase cosmetic products, which is further driving the growth of the market.
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The India cosmetics market is segmented into category, pricing, distribution channel, and region.
Based on category, the India cosmetics market is further divided into body care, hair care, color cosmetics, fragrances, and others. Among these segments, the body care segment has a significant share in the market during the forecast period due to growing awareness among consumers and spending on personal care products. In recent years, there has been a growing awareness among Indian consumers about the importance of personal hygiene and body care. People are increasingly conscious about their appearance and are willing to invest in products that help them maintain a healthy and attractive body which fuels the India cosmetics market during the forecast period.
Based on distribution channels, the India cosmetics market is segmented into supermarkets/hypermarkets, specialty stores, pharmacy & drug stores, online, and non-retail. Among these, the online segment is expected to be the fastest-growing segment in the market during the forecast period owing to the availability of discounts on products on online websites and the expanding e-commerce industry. Furthermore, major skincare brands are launching their own shopping e-commerce websites, which are gaining popularity in the Indian market.
Major operating companies operating in the India cosmetics market are:
- Lotus Herbals Pvt. Limited
- L’Oréal India Pvt Ltd
- Oriflame India Private Limited
- Emami Limited
- Marico Limited
- NIVEA India Private Limited
- Dabur India Limited
- Godrej Consumer Products Limited
- Procter & Gamble Home Products Private Limited
- Hindustan Unilever Limited
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“The significant increase in brand recognition and influence of cosmetic products through social media platforms is expected to drive market expansion during the forecast period. The growing consumer awareness of natural ingredient-based cosmetics and their effects on the human body also drive market growth. The growing awareness of skincare cosmetic products and their positive effect on the skin is also a motivating factor in the Indian market. Furthermore, increasing beauty awareness among men is also a significant factor expected to drive cosmetics product demand in India during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
India Cosmetics Market By Category (Body Care, Hair Care, Color Cosmetics, Fragrances, Others), By Pricing (Mass Vs. Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacy & Drug Stores, Online, Non-Retail), By Region, By Company, Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of the India cosmetics market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India cosmetics market.
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