Increasing demand for healthy snack alternative drives the India Tortilla Market toward growth.
According to TechSci report on, “India Tortilla Market By Source (Wheat, Corn), By Product Type (Tostadas, Taco Shells, Tortilla mix, Pre-cooked tortilla, Tortilla Chips), By Distribution Channel (Supermarket /Hypermarket, Departmental stores, Online, Others), By Region (North, East, West, South), Competition Forecast & Opportunities, FY2027”, India tortilla market has shown promising growth in historical years until FY2020 and is expected to continue its growth in upcoming forecast years FY2022 to FY2027. Tortillas are actively incorporated in their menus, by fast food restaurants to increase their respective sales. Consumers are actively opting for tortilla wraps, tacos, etc. over the regular burgers and subs. Making tortilla an innovative option for snack. Demand for new fast food item is rapidly influencing the India tortilla market. Tortillas are flatbreads, that are thin, smooth, and circular and is used to make multiple different dishes like, wraps, tacos, fajitas, etc. Indian household has been accustomed to the concept of flatbread like wheat chapati. Thus, tortillas are also being introduced as Mexican- Indian cross dish.
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The report on India tortilla market is segmented by source, by product type, by distribution channel, and by region. Based on source, the segments are wheat and corn. With an increase in health conscious consumers, manufacturers have introduced gluten-free and organic tortillas. Though such products are not well promoted in Indian market, but there is a scope of the healthier tortillas in the Indian market. Tortilla is a Mexican snack and consumption pattern sees a trend in preference toward cross-culture cuisine this consumption trend and exclusive demand for innovative snacks has driven Indian tortilla market toward impressive growth and is expected to do so in the future forecast years too.
Indian economy was widely affected by the pandemic that set foot in early FY2021. India tortilla market was not untouched, either. While observing the lockdown, consumers were not able to visit multiple distribution channels and could only order food online. The online retail is expected to gain major revenue shares thus driving the growth in Indian tortilla market in the forecast years. Generation Z with their hectic life and disposable income is inclined toward the fast food options. When an innovative, healthier, and distinct product is available, it attracts the attention from the consumers. Fast-food chains with Indian versions of the Mexican dish is quite famous among the young generation thus driving the Indian tortilla market toward a steady growth.
Major players operating in India Tortilla Market include AVT Gavia Foods Pvt Ltd, Joy Products, Greendot Health Foods Pvt Ltd, Habanero Inc., Priya Sales Corporation, Nikasu Group, Orenda Foods Private Limited, Signature International Foods India Private Limited (Fresh2Go) among others. The companies are focussing on extensive research and developments activities to stay competitive in the market. Other competitive strategies include formation of alliances and partnerships
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“India tortilla market is expected to witness significant growth during the forecast period. Moreover, convenient food item, easy cooking methods, innovative ideas for the modification of the food item are going to be major drivers of the India tortilla market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Tortilla Market By Source (Wheat, Corn), By Product Type (Tostadas, Taco Shells, Tortilla mix, Pre-cooked tortilla, Tortilla Chips), By Distribution Channel (Supermarket /Hypermarket, Departmental stores, Online, Others), By Region (North, East, West, South), Competition Forecast & Opportunities, FY2027” has evaluated the future growth potential of India tortilla market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Tortilla market.
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