Overview and Scope
Interactive display refers to a mounted device that employs a multi-touch panel and embeds the operating system, allowing users to access, collaborate with, and interact directly with the data displayed on the LCD screens using fingers or styluses. Computing power allows users to make vibrant visual presentations and control on-screen data through digital touchscreen interactions without the need for external PCs
Sizing and Forecast
The interactive display market size has grown strongly in recent years. It will grow from $16.1 billion in 2023 to $17.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to e-commerce and virtual shopping experiences, adoption of interactive displays in healthcare, entertainment and gaming applications, rising demand in corporate and business settings, growing popularity in retail and hospitality.
The interactive display market size is expected to see strong growth in the next few years. It will grow to $24.86 billion in 2028 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to global economic and geopolitical factors, security and robustness improvements, hybrid and federated learning approaches, expansion into new industry verticals, increasing adoption in healthcare, environmental considerations and sustainable solutions, customization and personalization, global expansion of smart cities initiatives, increased demand for digital learning solutions.. Major trends in the forecast period include hybrid work environments, rise of touchless and gesture-based interaction, enhanced collaboration features, digital signage innovation, flexible and modular display solutions, smart cities initiatives..
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Segmentation & Regional Insights
The interactive display market covered in this report is segmented –
1) By Product: Interactive Kiosk, Interactive Whiteboard, Interactive Table, Interactive Video Wall, Interactive Monitor
2) By Panel Size: 17-32″, 32-65″, 65″ and Above
3) By Panel Type: Flat, Flexible, Transparent
4) By Technology: LCD, LED, OLED, Other Technologies
5) By Vertical: Retail & Hospitality, BFSI, Industrial, Healthcare, Corporate & Government, Transportation, Education, Sports and Entertainment
North America was the largest region in the interactive display market in 2023 and is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The growing demand for gamification will propel the growth of the interactive display market. Gamification is the practice of incorporating game concepts into nongame environments such as a website, online community, learning management system, business intranet, and others to increase engagement. The demand for gamification is growing mainly due to the need for increasing engagement, improving productivity, and driving sales. This will create a huge demand for interactive displays as gamification needs a wide acceptance of interactive displays to apply the mechanism. For instance, according to the data by a US-based online database of all the US internet & TV providers Broadband Search, in 2021, the global gaming population was close to 2.8 billion which is over 25% of the global population. It is no surprise that firms are embracing gamification to boost sales on the marketing side and increase staff productivity and creativity on the production side. Therefore, the rising demand for gamification will drive the interactive display market growth.
Key Industry Players
Major companies operating in the interactive display market report are Samsung Display Co. Ltd., NEC Display Solutions Ltd., LG Display Co. Ltd., Leyard Optoelectronic, Sharp Corporation, Planar Systems Inc., Panasonic Holdings Corporation, ViewSonic Corporation, Elo Touch Solutions Inc., BenQ Corporation, Meridian Kiosks, Promethean Limited, Box Light corporation, eyefactive GmbH, HORIZON DISPLAY INC., IDEUM, Marvel Technology (China) Co. Ltd, MMT GmbH & Co. KG., Cisco Systems Inc., Hitachi Ltd., TableConnect, Sensory Inc., Microsoft Corporation, Qualcomm Incorporated, Micron Technology, Epson America Inc., Google LLC, Crystal Display Systems Ltd., Cleartouch Interactive Displays, Newline Interactive
The interactive display market report table of contents includes:
1. Executive Summary
2. Interactive Display Market Characteristics
3. Interactive Display Market Trends And Strategies
4. Interactive Display Market – Macro Economic Scenario
5. Global Interactive Display Market Size and Growth
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26. South America Interactive Display Market
27. Brazil Interactive Display Market
28. Middle East Interactive Display Market
29. Africa Interactive Display Market
30. Interactive Display Market Competitive Landscape And Company Profiles
Top Major Players:
- Samsung Display Co. Ltd
- NEC Display Solutions Ltd
- LG Display Co. Ltd
- Leyard Optoelectronic
- Sharp Corporation
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