The internet advertising global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Internet Advertising Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The internet advertising market size has grown rapidly in recent years. It will grow from $523.31 billion in 2023 to $619.23 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to shift in consumer behavior, social media influence, e-commerce boom.
The internet advertising market size is expected to see rapid growth in the next few years. It will grow to $1178.93 billion in 2028 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to regulatory changes, video dominance, global connectivity. Major trends in the forecast period include data analytics and targeting, emergence of new platforms, artificial intelligence integration, mobile-first approach, programmatic advertising growth, native advertising evolution, interactive and immersive content, voice search and smart speakers, cross-channel integration.
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Scope Of Internet Advertising Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Market Drivers –
Rising internet penetration is expected to propel the growth of the internet advertising market going forward. The internet has essentially made lives more convenient and more accessible. It has brought the entire world to its fingertips. The internet provides the capability to search for almost any information through a computer, mobile phone, and another personal digital assistant. The internet has changed marketing by creating modern technology ecosystems, customizing and immersive campaigns for consumers. For instance, according to a report published in November 2022 by the International Telecommunication Union (ITU), the United Nations agency specializing in information and communication technologies, the number of internet users reached approximately 5.3 billion in 2022, an increase of 6.1% compared to 2021. , Therefore, the rising internet penetration is driving the growth of the internet advertising market.
Market Trends –
Product innovations have emerged as the key trend gaining popularity in the 5G chipset market. The major players in the market are developing innovative products for market growth. For instance, in June 2021, Samsung Electronics, a South Korea-based electronics company, developed 3GPP Rel.16 compliant chipsets, a range of next-generation 5G chipsets that deliver cutting-edge 5G technologies. The new chipsets consist of a second-generation 5G modem System-on-Chip (SoC), a third-generation mmWave Radio Frequency Integrated Circuit (RFIC) chip, and a Digital Front End (DFE)-RFIC integrated chip. These are designed to increase power efficiency, boost performance, and reduce the size of 5G solutions.
The internet advertising market covered in this report is segmented –
1) By Ad Format Type: Search Engine Advertising or Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Other Ad Formats
2) By Platform Type: Mobile, Desktop and Laptop, Other Platforms
3) By Pricing Model Type: Cost Per Thousand (CPT), Performance Based Advertising, Hybrid, Other Pricing Models
4) By Enterprise Size: Large Enterprises, Small and Medium-Sized Enterprises
5) By Industry: Automotive, Healthcare, Media and Entertainment, BFSI, Education, Retail and Consumer Goods, Transport and Tourism, IT and Telecom, Other Industries
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Regional Insights –
North America was the largest region in the internet advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the internet advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Key Companies –
Major companies operating in the internet advertising market report are Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft corporation, Amazon Web Services Inc, Facebook Inc, Twitter Inc, Verizon Communication Inc, Hulu LLC, Linkedin, eBay Inc., Yahoo Inc., InMobi Pte Ltd, Smaato Inc, Epom Ltd., Mobvista Co. Ltd., Mintegral International Trading Co. Ltd., Adobe Systems Inc., Disruptive Advertising, Online Optimism LLC, WebFX Inc., SmartSites Digital Marketing Agency, Lounge Lizard Worldwide Inc., Ignite Digital Inc., Thrive Internet Marketing Agency, Titan Growth LLC, SEO Brand, WebiMax LLC, Straight North LLC, Marin Software, Kenshoo Ltd., Acquisio LLC, DoubleClick, AdWords, Bing Ads, Quantcast
Table of Contents
1. Executive Summary
2. Internet Advertising Market Report Structure
3. Internet Advertising Market Trends And Strategies
4. Internet Advertising Market – Macro Economic Scenario
5. Global Internet Advertising Market Size and Growth
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31. Global Internet Advertising Market Competitive Benchmarking
32. Global Internet Advertising Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Internet Advertising Market
34. Internet Advertising Market Future Outlook and Potential Analysis
35. Appendix
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