Overview and Scope
Internet advertising refers to the marketing strategy that entails using the internet as a medium to generate website traffic and target marketing messages to the right customers. Internet advertising captures users’ attention and directs them to the website. It assists in informing, persuading, reminding, and educating the target customers about the products or brands.
Sizing and Forecast
The internet advertising market size has grown rapidly in recent years. It will grow from $523.31 billion in 2023 to $619.23 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to shift in consumer behavior, social media influence, e-commerce boom.
The internet advertising market size is expected to see rapid growth in the next few years. It will grow to $1178.93 billion in 2028 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to regulatory changes, video dominance, global connectivity. Major trends in the forecast period include data analytics and targeting, emergence of new platforms, artificial intelligence integration, mobile-first approach, programmatic advertising growth, native advertising evolution, interactive and immersive content, voice search and smart speakers, cross-channel integration.
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Segmentation & Regional Insights
The internet advertising market covered in this report is segmented –
1) By Ad Format Type: Search Engine Advertising or Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Other Ad Formats
2) By Platform Type: Mobile, Desktop and Laptop, Other Platforms
3) By Pricing Model Type: Cost Per Thousand (CPT), Performance Based Advertising, Hybrid, Other Pricing Models
4) By Enterprise Size: Large Enterprises, Small and Medium-Sized Enterprises
5) By Industry: Automotive, Healthcare, Media and Entertainment, BFSI, Education, Retail and Consumer Goods, Transport and Tourism, IT and Telecom, Other Industries
North America was the largest region in the internet advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the internet advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Rising internet penetration is expected to propel the growth of the internet advertising market going forward. The internet has essentially made lives more convenient and more accessible. It has brought the entire world to its fingertips. The internet provides the capability to search for almost any information through a computer, mobile phone, and another personal digital assistant. The internet has changed marketing by creating modern technology ecosystems, customizing and immersive campaigns for consumers. For instance, according to a report published in November 2022 by the International Telecommunication Union (ITU), the United Nations agency specializing in information and communication technologies, the number of internet users reached approximately 5.3 billion in 2022, an increase of 6.1% compared to 2021. , Therefore, the rising internet penetration is driving the growth of the internet advertising market.
Key Industry Players
Major companies operating in the internet advertising market report are Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft corporation, Amazon Web Services Inc, Facebook Inc, Twitter Inc, Verizon Communication Inc, Hulu LLC, Linkedin, eBay Inc., Yahoo Inc., InMobi Pte Ltd, Smaato Inc, Epom Ltd., Mobvista Co. Ltd., Mintegral International Trading Co. Ltd., Adobe Systems Inc., Disruptive Advertising, Online Optimism LLC, WebFX Inc., SmartSites Digital Marketing Agency, Lounge Lizard Worldwide Inc., Ignite Digital Inc., Thrive Internet Marketing Agency, Titan Growth LLC, SEO Brand, WebiMax LLC, Straight North LLC, Marin Software, Kenshoo Ltd., Acquisio LLC, DoubleClick, AdWords, Bing Ads, Quantcast
The internet advertising market report table of contents includes:
1. Executive Summary
2. Internet Advertising Market Characteristics
3. Internet Advertising Market Trends And Strategies
4. Internet Advertising Market – Macro Economic Scenario
5. Global Internet Advertising Market Size and Growth
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26. South America Internet Advertising Market
27. Brazil Internet Advertising Market
28. Middle East Internet Advertising Market
29. Africa Internet Advertising Market
30. Internet Advertising Market Competitive Landscape And Company Profiles
Top Major Players:
- Alibaba Group Holdings Ltd
- Google LLC
- Baidu Inc
- Microsoft corporation
- Amazon Web Services Inc
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