Overview and Scope
An internet search portal refers to a specifically created website that frequently functions as the only point of entry for information.
Sizing and Forecast
The internet search portals market size has grown rapidly in recent years. It will grow from <b>$258.38 billion in 2023 to $295.62 billion in 2024 at a compound annual growth rate (CAGR) of 14.4%. </b> The growth in the historic period can be attributed to user adoption, advertising revenue, search algorithm advancements, mobile internet
The internet search portals market size is expected to see rapid growth in the next few years. It will grow to <b>$493.56 billion in 2028 at a compound annual growth rate (CAGR) of 13.7%. </b> The growth in the forecast period can be attributed to voice search and ai assistants, semantic search, e-commerce integration, data privacy and regulation. Major trends in the forecast period include zero-click searches, vertical search engines, video search, augmented reality in search.
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Segmentation & Regional Insights
The internet search portals market covered in this report is segmented –
1) By Website: Operating Websites, Internet Search Websites, Other Websites
2) By Distribution Channel: Online, Offline
3) By Application: Personal, Commercial
<b>Asia-Pacific</b> was the largest region in the internet search portals market in 2023. <b>Africa</b> is expected to be the fastest growing region in the global internet search portals market forecast period. The regions covered in the internet search portals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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Major Driver Impacting Market Growth
Rising mobile internet utilization is expected to fuel the market growth of the internet search portals market during the forecast period. Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers. According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51% of the global base of 3.9 mobile users. In 2020, US adults spent an estimated 470 minutes (seven hours and 50 minutes) per day with digital media. In August 2022, according to Oberlo, 59.4% of all the web traffic came through mobile phones. With improving mobile technology about 58% of 18-29 years old and 47% of 30-49 years old of the US access internet using their smartphones. Thus, increasing mobile internet utilization is expected to increase online traffic and thereby will drive the growth of internet search portals.
Key Industry Players
Major companies operating in the internet search portals market include <b> Google, Baidu Inc., Softbank Group Corp., Naspers Limited, Naver Corporation, Yandex N.V., Sogou Inc., Mail.Ru Group., Yahoo, Coc Coc search, Yandex, Sina Corporation, Newegg Commerce Inc., Instacart, Shutterfly LLC, Sabre Corporation, Kaplan Inc., Endurance International Group, 58.com, Copart Inc., CDK Global Inc., Jacksonvill, Meta, Naver, NetEase, Netflix, Sogou, Tencent, Twitter </b>
The internet search portals market report table of contents includes:
1. Executive Summary
2. Internet Search Portals Market Characteristics
3. Internet Search Portals Market Trends And Strategies
4. Internet Search Portals Market – Macro Economic Scenario
5. Global Internet Search Portals Market Size and Growth
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26. South America Internet Search Portals Market
27. Brazil Internet Search Portals Market
28. Middle East Internet Search Portals Market
29. Africa Internet Search Portals Market
30. Internet Search Portals Market Competitive Landscape And Company Profiles
Top Major Players:
- Baidu Inc
- Softbank Group Corp
- Naspers Limited
- Naver Corporation, Yandex N.V
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