According to TechSci Research, Global IPTV market is expected to grow at a formidable rate of around 10% during the forecast period. The global IPTV market is driven by the growing demand for videos on service. Additionally, increasing internet proliferation and growing adoption of various smart devices such as smartphones, laptops, iPad, among others has drastically increased the online traffic. This in turn is expected to positively influence the market growth through 2027.
Additionally, change in consumer behavior & demand has led to a shift from cable TV trend to internet streaming thereby positively influencing the market growth over the next few years. Besides, the sudden outbreak of pandemic COVID-19 has led to worldwide lockdown and has made people stay indoors. This has drastically increased the number of viewers streaming online videos and shows thereby fueling the market growth.
Furthermore, ongoing technological advancements coupled with new product launched equipped with options of OTT, video calling, among others by the major players operating in the market is expected to create lucrative opportunities for growth during the forecast period. However, lack of proper infrastructure especially in the emerging countries can hamper the market growth. Also, network congestion and distorted internet speed can further impede the market growth through 2027. Also, issues pertaining piracy and data protection can pose a challenge to the market growth.
The global IPTV market is segmented based on component, device type, offering, transmission method, application, end user industry, company and region. Based on component, the market can be categorized into video on demand (VoD) software, set top box, access system, video head-end encoder system, digital rights management system and others. The video on demand (VoD) segment is expected to dominate the market since it provides the users with an option to choose the programs of their choice, and also to watch them according to their time and convenience.
Regionally, the IPTV market has been segmented into various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America is expected to dominate the overall IPTV market owing to the increasing number of viewers streaming online videos and live streaming of online content in the region. While Asia Pacific is expected to register the highest growth in the market on account of the widespread adoption of smart devices and increasing internet penetration across the region.
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The major players operating in the IPTV market AT&T Inc., Century Link, Inc., Foxtel, Verizon Communications Inc., Cisco Systems, Inc., Bharti Airtel Limited, Broadcom Corporation, Deutsche Telecom, ARRIS Group, Inc., NTT Communication and others. Major companies are developing advanced technologies and launching new services in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.
Objective of the Study:
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the globe.
TechSci Research calculated the market size of global IPTV market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
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Key Target Audience:
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, global IPTV market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in global IPTV market.
About TechSci Research
TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research-based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.
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