The Kefir Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Kefir Global Market Report 2024, The kefir market size has grown strongly in recent years. It will grow from $1.86 billion in 2023 to $1.99 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to rise in awareness of probiotic and fermented foods, growth in interest in gut health and digestive wellness, demand for natural and functional food products, increased consumer preference for dairy alternatives, adoption of health-conscious lifestyles and diets.
The kefir market size is expected to see strong growth in the next few years. It will grow to $2.65 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to expansion of online retail channels for kefir, rising prevalence of lactose intolerance and dairy sensitivities, research on kefir’s potential health benefits beyond digestive health, demand for convenient and ready-to-drink kefir products, inclusion of kefir in functional food and beverage formulations. Major trends in the forecast period include plant-based and non-dairy kefir, flavor innovation and blends, diy kefir kits and home fermentation, packaging innovations for extended shelf life, kefir-infused snacks and beverages.
The growing popularity of functional beverages will propel the Kefir market. A functional beverage is a non-alcoholic drink that contains ingredients such as herbs, vitamins, minerals, amino acids, additional raw fruit or vegetables, and others. The demand for nutrient-rich drinks, sugar-free products, and non-dairy products lead to the Kefir market growth. According to the data published by Nielsen IQ in March 2021, a US-based information services company, products that fit the requirements for a plant-based diet made up 14% of the money spent on food and beverages. Therefore, the rising demand for functional beverages will drive the kefir market.
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The kefir market covered in this report is segmented –
1) By Type: Milk Kefir, Water Kefir
2) By Form: Organic, Conventional
3) By Category: Flavored kefir, Non-Flavored kefir
4) By Source: Animal milk , Soy milk , Coconut milk, Other Sources
5) By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Other Distribution Channels
R&D initiatives and investments are a key trend gaining popularity in the Kefir market. As the preferences of people for healthy snacks and drinks are growing, the companies operating in the kefir market are investing in R&D activities to develop innovative kefir products. For instance, in October 2021, a New Zealand-based producer of young coconut kefir launched a crowd funding campaign to support the research and development of an innovative new range of kefir-fermented food and beverage products, in collaboration with local producers of Aotearoa.
The kefir market report table of contents includes:
- Executive Summary
- Kefir Market Characteristics
- Kefir Market Trends And Strategies
- Kefir Market – Macro Economic Scenario
- Global Kefir Market Size and Growth
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- Global Kefir Market Competitive Benchmarking
- Global Kefir Market Competitive Dashboard
- Key Mergers And Acquisitions In The Kefir Market
- Kefir Market Future Outlook and Potential Analysis
- Appendix
Top 5 Major Key Players Are:
- Danone SA
- Lifeway Foods Inc
- Nestle SA
- Fresh Made
- Maple Hill Creamery LLC
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