How Big is the Kenya Tire Market?
The Kenya Tire Market size is valued at around USD 376 million in 2024 and is estimated to grow at a CAGR of around 5.7% during the forecast period, i.e., 2025-30. Due to a lack of domestic tire production, Kenya imports tires from several nations to fulfill their demand. The market has a growing demand for both OEMs and replacement tires which is highly influenced by urbanization in various parts of the country and high infrastructure improvements involving economic growth making them some of the most crucial market drivers. Rising income and urbanization are leading to higher vehicle ownership ultimately creating the demand for tires. Infrastructure projects are being developed requiring heavy modes of transport boosting the demand for off-road and commercial tires.
Market Statistics
- Market Size in 2024: USD 376 million
- Market Growth Rate (CAGR): 5.7% from 2025-2030
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Kenya Tire Market Insight:
Driver-
Population Growth & Rise in Purchasing Power – Growth in the population and rise in the purchasing power of the consumer plays a very significant role in driving the tire industry towards growth and development. The growing middle-class population has increased the demand for cars, which ultimately fuels the growth of the Kenya Tire Market. In a recent population report of 2024, Kenya reached up to 55 million approx. And is expected to reach 65 million by 2030, making more people look for mobility solutions increasing the number of vehicles, and more the production of tires. As development takes place people tend to shift to urban areas which has seen a rapid growth in vehicle density correlating it with an increase in vehicle service which also requires changing tires due to increased traffic and vehicle congestion as per usage from time to time boosting the industry even furtherWith a projected GDP of around 5-6%, Kenya’s economy is showing a positive growth trend increasing by the purchasing power of the consumers attracting them to invest in new cars that help in the growth of OEM tires. With the increase in income, people tend to invest in high-quality equipment with better performance, safety features, and comfort which helps the tire replacement market to grow. With higher spending on quality and premium segments, the customer can also avail of multiple benefits like eco-friendly solutions, advanced tire technology, and better fuel efficiency which makes manufacturers more intrigued into innovation resulting in generating better products and fulfilling the growing demand of the industry. For instance;
- According to World Bank data in 2023, Kenya’s GDP is estimated at $107.44 billion representing approximately 0.10% of the global economy.
Kenya Tire Market Segmentation:
The report has segmented the market into the following categories:
By Vehicle Type
- Passenger Car-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Light Commercial Vehicle (LCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Medium & Heavy Commercial Vehicle (MHCV) -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Off-the Road Vehicle -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Two Wheeler-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
By Demand Type
- OEM-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Aftermarket-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
By Tire Type
- Radial-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Bias-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
By Sales Channel
- Online-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Direct Sales-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Multi Brand Stores-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Exclusive Outlets-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
By Price Category
- Budget-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
- Economy-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
- Premium-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
By Season
- Summer-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
- All Season-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
By Tire Size
- Tire Size 1 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Tire Size 2 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Tire Size 3 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Tire Size 4 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
- Tire Size 5- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
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Competitive Landscape:
- Michelin Kenya Sdn Bhd
- Giti Tire Pte. Ltd.
- MRF
- Pirelli & C.S.p.a
- Goodyear Tire & Rubber Industries
- Sumitomo Rubber Industries, Ltd.
- Maxxis Tires Kenya
- Kumho Tyre
- Apollo Tyres Ltd.
- Bridgestone Middle East & Africa FZE
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key Highlights of the Report:
- Market Performance (2025-2030)
- Strategic Recommendations
- Current, Historical and Future Market Trends
- Market Drivers and Leading Competitor
- SWOT Analysis
- Structure of the Market
- Comprehensive Mapping and Recent Advancement
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