Overview and Scope
The ketogenic diet refers to a high-fat, low-carbohydrate diet that has been used to promote weight loss, improve blood sugar control, and even treat certain medical conditions.
Sizing and Forecast
The ketogenic diet market size has grown strongly in recent years. It will grow from $11.12 billion in 2023 to $11.73 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to increased awareness of low-carb diets, effectiveness in epilepsy treatment, celebrity endorsements and media exposure, fitness and wellness influencers, research on ketogenic diet benefits.
The ketogenic diet market size is expected to see strong growth in the next few years. It will grow to $15.03 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to customization for personal health goals, corporate wellness programs, global expansion of ketogenic cuisine, government and institutional recognition, integration with holistic wellness practices. Major trends in the forecast period include tailored ketogenic plans, online health and nutrition platforms, scientific research on keto and health benefits, integration of technology for tracking macros, keto-friendly food product innovation.
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Segmentation & Regional Insights
The ketogenic diet market covered in this report is segmented –
1) By Product: Supplements, Snacks, Beverages, Dairy, Other Products
2) By Nature: Organic, Non-Organic
3) By Distribution Channel: Supermarket/Hypermarket, Specialist Retailers, Online, Other Distribution Channels
North America was the largest region in the ketogenic diet market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global ketogenic diet market during the forecast period. The regions covered in the ketogenic diet market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising number of health-conscious people globally is driving the ketogenic diet market going forward. The ketogenic diet has various health benefits such as it improves cholesterol, blood pressure, and blood sugar, but they also reduce appetite, boosts weight loss, and lower triglycerides, and therefore is preferred by health-conscious people who are trying to lose weight or just to maintain health. For instance, in May 2022, a survey of 1,005 Americans between the ages of 18 to 80 was conducted by International Food Information Council (IFIC), a US-based international non-profit organization working to provide scientific information about nutrition, food safety, and agriculture, 54% of the respondent were eating a lot healthier foods to reduce or manage stress, 52% of the respondents were following a specific healthy eating plan or pattern which has increased from 39% in 2021. Additionally, in December 2021, a survey of 1,046 US-based consumers was conducted by Nextbite Brands LLC, a US-based ordering management system company,46% of the respondents had to eat healthier as their planned lifestyle change for the year 2022 while 49% were planning to order healthier foods online in 2022. As a result, the rising number of health-conscious people globally is driving the ketogenic diet.
Key Industry Players
Major companies operating in the ketogenic diet market report are Ample Foods Inc., Ancient Nutrition Co., Danone SA, Keto and Company, Know Brainer Foods LLC, Love Good Fats, Nestle SA, Pruvit ventures Inc., Zenwise LLC, Bulletproof 360 Inc., Glanbia PLC, NOW Health Group Inc., Perfect Keto LLC, Dang Foods Co., American Licorice LLC, Hunter and Gather Foods Ltd., Quest Nutrition LLC, Snack House Foods, SuperFat Inc., Swerve Sweetener, Wholesome Provisions LLC, Eat Me Guilt Free LLC, Garden of Life LLC, Keto Krisp LLC, Miss Jones Baking Co., Nestlé Nespresso SA, Health Group Inc., TDN Nutrition, Atrium Innovations Inc., Base Culture LLC, Bhu Foods LLC, ChocZero Inc., Coco Polo LLC
The ketogenic diet market report table of contents includes:
1. Executive Summary
2. Ketogenic Diet Market Characteristics
3. Ketogenic Diet Market Trends And Strategies
4. Ketogenic Diet Market – Macro Economic Scenario
5. Global Ketogenic Diet Market Size and Growth
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31. Global Ketogenic Diet Market Competitive Benchmarking
32. Global Ketogenic Diet Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Ketogenic Diet Market
34. Ketogenic Diet Market Future Outlook and Potential Analysis
35. Appendix
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