The Ketogenic Diet Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Ketogenic Diet Global Market Report 2024, The ketogenic diet market size has grown strongly in recent years. It will grow from $11.12 billion in 2023 to $11.73 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to increased awareness of low-carb diets, effectiveness in epilepsy treatment, celebrity endorsements and media exposure, fitness and wellness influencers, research on ketogenic diet benefits
The ketogenic diet market size is expected to see strong growth in the next few years. It will grow to $15.03 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to customization for personal health goals, corporate wellness programs, global expansion of ketogenic cuisine, government and institutional recognition, integration with holistic wellness practices. Major trends in the forecast period include tailored ketogenic plans, online health and nutrition platforms, scientific research on keto and health benefits, integration of technology for tracking macros, keto-friendly food product innovation.
The rising number of health-conscious people globally is driving the ketogenic diet market going forward. The ketogenic diet has various health benefits such as it improves cholesterol, blood pressure, and blood sugar, but they also reduce appetite, boosts weight loss, and lower triglycerides, and therefore is preferred by health-conscious people who are trying to lose weight or just to maintain health. For instance, in May 2022, a survey of 1,005 Americans between the ages of 18 to 80 was conducted by International Food Information Council (IFIC), a US-based international non-profit organization working to provide scientific information about nutrition, food safety, and agriculture, 54% of the respondent were eating a lot healthier foods to reduce or manage stress, 52% of the respondents were following a specific healthy eating plan or pattern which has increased from 39% in 2021. Additionally, in December 2021, a survey of 1,046 US-based consumers was conducted by Nextbite Brands LLC, a US-based ordering management system company,46% of the respondents had to eat healthier as their planned lifestyle change for the year 2022 while 49% were planning to order healthier foods online in 2022. As a result, the rising number of health-conscious people globally is driving the ketogenic diet.
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The ketogenic diet market covered in this report is segmented –
1) By Product: Supplements, Snacks, Beverages, Dairy, Other Products
2) By Nature: Organic, Non-Organic
3) By Distribution Channel: Supermarket/Hypermarket, Specialist Retailers, Online, Other Distribution Channels
Product innovations are a key trend gaining popularity in the ketogenic diet market. Major companies in the market are introducing innovative products such as ‘That’s it Keto Kick coffee energy bar’ to sustain their position in the market. For instance, in July 2021, That’s It, a US-based manufacturer of healthy snacks launched a new Keto Kick coffee energy bar. The uniqueness of the product is that it’s suitable for the keto diet and has only six plant-based whole ingredients. It contains 95 mg of caffeine that helps to kill the cravings for coffee while providing energy to the body.
The ketogenic diet market report table of contents includes:
1. Executive Summary
2. Ketogenic Diet Market Characteristics
3. Ketogenic Diet Market Trends And Strategies
4. Ketogenic Diet Market – Macro Economic Scenario
5. Global Ketogenic Diet Market Size and Growth
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26. South America Ketogenic Diet Market
27. Brazil Ketogenic Diet Market
28. Middle East Ketogenic Diet Market
29. Africa Ketogenic Diet Market
30. Ketogenic Diet Market Competitive Landscape And Company Profiles
Top Major Players:
- Ample Foods Inc
- Ancient Nutrition Co
- Danone SA
- Keto and Company
- Know Brainer Foods LLC
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