Kid’s Digital Advertising Market Overview
Kid’s Digital Advertising Market is estimated to grow at a CAGR of 22.8% during the forecast period. North America Kid’s Digital Advertising Market is expected to reach US$ 20.16 Bn. in 2030 from US$ 4.78 Bn in 2023.
Kid’s digital advertising market refers to types of communication initiated by a company to promote and support its products, brands, and services through digital channels. These are actions performed by advertisers on various platforms, social networking sites, blogs, web browser applications, or any other form of contact over the Internet. The global kids’ digital advertising market is also likely to grow, due to the use of the Internet by kids. Increase in Use of Innovative Digital Marketing Technologies to Drive Global Kids Digital Advertising Market. Nowadays, companies are spending huge amounts of money on digital marketing, as it helps them build their brand, grow market reach, and improve return on investment (ROI). Presently, children are using social media platforms such as educational apps, Instagram, Facebook, and Snapchat. Therefore, it is easy for digital advertising companies to target kids. Digital marketing companies use various types of advertising such as display advertising, social media advertising, paid search advertising, and broadcast advertising. Kids digital advertising market states to the kinds of correspondence started by an organization to advance and support its items, brands, and administrations through digital channels. These are activities performed by publicists on different stages, long-range interpersonal communication destinations, web journals, internet browser applications, or some other type of contact over the Internet.
Kid’s Digital Advertising Market Report Scope and Research Methodology
Nowadays, companies are spending huge amounts of money on digital marketing, as it helps them build their brand, grow market reach, and improve return on investment (ROI). Presently, children are using social media platforms such as educational apps Instagram, Facebook, and Snapchat. Therefore, it is easy for digital advertising companies to target kids. Digital marketing companies use various types of advertising such as display advertising, social media advertising, paid search advertising, and broadcast advertising.
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Kid’s Digital Advertising Market Regional Insights
The Asia Pacific region dominated the Kid’s Digital Advertising Market in the year 2023 & is expected to continue its dominance during the forecast period. In 2023, Asia Pacific held a 23.8% share of the global kid’s digital advertising market. The significant share of the region can be attributed to the usage of social media and the growing adoption of mobiles, which contributed 23.3% and 63.8% shares respectively to the overall Asia Pacific market. The market in India is likely to grow at a higher CAGR of 26.7%. The adoption of kids’ digital advertising in North America and Europe held value shares of 37.3% and 28.9%, respectively, in 2023, the global market. Social media and video ads are the highest-growing ad format (digital) in kids’ digital advertising in these regions. South America witnesses a larger adoption of kids’ digital advertising compared to the Middle East & Africa South America had a market share of 4.2% in 2023 and is growing at a CAGR of 22.9%
Kid’s Digital Advertising Market Segmentation
Based on Components, The digital segment dominated the Kid’s Digital Advertising Market in the year 2023 & is expected to continue its dominance during the forecast period. In terms of components, the global kids’ digital advertising market has been segmented into TV and digital. The digital segment of the kid’s digital advertising market held a key share of 58,3% in 2023 and will maintain the status quo at a growth rate of more than 23.2% during the forecast period. The digital segment is growing, as digital advertising (promotional material) is carried out through digital platforms including email, social media, mobile apps, search engines, affiliate programs, and websites.
Kid’s Digital Advertising Market Key Players
Adobe, Inc.
Alioze
Amazon.Com, Inc.
Applovin Corporation
Baidu, Inc.
Blue Wheel Media LLC
Chartboost, Inc.
Google LLC
KIDOZ Inc
Meta Platforms, Inc. (Facebook)
Microsoft Corporation
Stryde
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Key questions answered in the Kid’s Digital Advertising Market are:
- What is Kid’s Digital Advertising?
- What was the Kid’s Digital Advertising market size in 2023?
- What is the growth rate of the Kid’s Digital Advertising Market?
- Which are the factors expected to drive the Kid’s Digital Advertising market growth?
- What are the different segments of the Kid’s Digital Advertising Market?
- What growth strategies are the players considering to increase their presence in Kid’s Digital Advertising?
- What are the upcoming industry applications and trends for the Kid’s Digital Advertising Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Kid’s Digital Advertising Market?
- What segments are covered in the Kid’s Digital Advertising Market?
- Who are the leading companies and what are their portfolios in Kid’s Digital Advertising Market?
- What segments are covered in the Kid’s Digital Advertising Market?
- Who are the key players in the Kid’s Digital Advertising market?
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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