Overview and Scope
The kitchen towel refers to a multi-functional product that is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards, and other kitchen items. Kitchen towels are ideal for drying dishes and other kitchen objects because of their great absorbency and softness.
Sizing and Forecast
The kitchen towel market size has grown strongly in recent years. It will grow from $2.65 billion in 2023 to $2.8 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to household hygiene practices, population growth and urbanization, changing consumer lifestyles, rise of single-person households, growing awareness of health and safety.
The kitchen towel market size is expected to see strong growth in the next few years. It will grow to $3.49 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to increased focus on sustainability, innovation in materials and designs, expansion of premium and specialty segments, e-commerce growth, increased health and hygiene concerns. Major trends in the forecast period include focus on quick-drying characteristics, integration of smart and functional features, growth of online retail channels, customization and personalization, health and safety standards compliance.
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Segmentation & Regional Insights
The kitchen towel market covered in this report is segmented –
1) By Product: Cloth-Based, Paper-Based
2) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Online Stores, Other Distribution Channels
3) By End-Use Sector: Commercial, Residential
Asia-Pacific was the largest region in the kitchen towel market in 2023. North America was the second largest region in the global kitchen towel market share. The regions covered in the kitchen towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Due to the growing lifestyle needs of the rising urban population, demand for high-quality home and personal care products has grown exponentially, thus driving the growth of the kitchen towels market. According to WHO, the global urban population grew by 1.84% in 2021 and is expected to grow by 1.63% per year between 2021 and 2025, and 1.44% per year between 2025 and 2030. A rising urban population coupled with increasing disposable incomes is catalyzing the demand for personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization.
Key Industry Players
Major companies operating in the kitchen towel market report are Koch Industries Inc., Nova Tissue Ltd., Procter & Gamble Co., Rodriquez Pty Ltd., Kimberly-Clark Corporation, Essity AB, WEPA Professional GmbH, Oji Holdings Corporation, Resolute Forest Products Inc., Hengan International Group Company Limited, Sofidel Group SPA, Clearwater Paper Corporation, Svenska Cellulosa AB, Metsä Tissue Group, Kruger Inc., Kruger Products L.P., Wausau Paper Corp., Accrol Group Holdings plc, Marcal Manufacturing LLC, MPI Papermills Inc., Renova – Fábrica de Papel do Almonda SA, Soundview Paper Company, Mercury Paper Inc., ABC Tissue Products Pty Ltd., National Paper Products Company, Towel Depot Inc., Selpak Automation Ltd., Cascades Inc., Aldar Tissues Ltd., Towel & Linen Mills Ltd.
The kitchen towel market report table of contents includes:
1. Executive Summary
2. Kitchen Towel Market Characteristics
3. Kitchen Towel Market Trends And Strategies
4. Kitchen Towel Market – Macro Economic Scenario
5. Global Kitchen Towel Market Size and Growth
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32. Global Kitchen Towel Market Competitive Benchmarking
33. Global Kitchen Towel Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Kitchen Towel Market
35. Kitchen Towel Market Future Outlook and Potential Analysis
36. Appendix
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