The key factors driving the baby romper market are increasing e-commerce platforms and the growing availability of various designs in baby rompers.
According to the TechSci Research report, “Baby Romper Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, Global baby romper market is expected to grow during the forecast period owing to the factors such as increasing acquisitions & mergers and growing demand for comfortable clothes for babies.
A baby romper is an outfit made from just one piece of fabric. It is made up of cotton and covers the infant’s entire body or just the lower part. Half-body baby rompers are more widespread than full-body ones, which are more typical in cooler countries. Baby rompers can be made from various materials, with cotton being the most common, followed by wool, silk, satin, and linen. Baby rompers are increasingly common since they are easy for babies to put on and take off and have handy flaps for changing diapers.
Baby rompers are often made from cotton. However, because linen is a material that is far more robust, breathable, absorbent, and comfortable than cotton, new baby rompers made from it are becoming more and more popular. Baby rompers made of linen are also far more comfortable for infants and maintain their shape over time, unlike cotton rompers. In addition, linen is more environmentally friendly than cotton because it requires far less water to produce a baby romper than cotton. Flax, the plant from which linen is produced, may grow on poor soil, which is why particular land must be prepared for cotton production. Furthermore, Consumers are shifting to online shopping for their essential commodities due to the simplicity of choosing, purchasing, and receiving doorstep delivery of their products, as well as the absence of geographic barriers. During the COVID-19 pandemic, the selling of baby rompers online has surged the most. These factors are anticipated to further boost the future growth of the baby romper market globally during the forecast period.
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The desire for fancy baby clothes has been fueled by new parents’ focus on fashionable clothing and accessories. Also, the number of children’s fashion shows is increasing as parents become more aware of the most recent trends in children’s clothing worldwide. Therefore, the rising desire of parents for fashionable baby rompers drives the global baby romper market during the forecast period.
The global baby romper market is segmented based on type, material, pricing, distribution channel, region, and competitive landscape.
Based on type, the market is segmented into full-body and half-body. Among these, the half-body baby romper has a significant share in the market during the forecast period because they are more adaptable and styled in various ways with other outfits.
Based on material, the market is segmented into cotton, linen, wool, and others. Among these, the cotton segment is the fastest growing segment in the market during the forecast period. Because it is a soft, breathable material that works for every weather, it is the most frequently used material for baby rompers.
Based on pricing, the market is segmented into mass and premium. Among these, the premium segment has a significant share in the market during the forecast period because of the perception of higher quality, originality, and experience.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, multi-branded stores, online, and others (direct sales). Among these, the online segment is the fastest-growing segment in the market during the forecast period. Consumers are receiving more updates on the newest trends from social media websites like Facebook, Instagram, Pinterest, and other media platforms as more people access the internet.
Based on region, the market is segmented into North America, Asia-Pacific, Europe, Middle East & Africa, and South America. Among these, Asia Pacific has a significant share in the market during the forecast period due to rapid middle-class growth, greater urbanization, rising living standards, and profitable prospects for involved parties.
Key market players operating in the Baby Romper Market include:
- Carter’s, Inc.
- H & M Hennes & Mauritz AB
- MOTHERCARE (INDIA) LTD.
- The Children’s Place, Inc.
- Under Armour, Inc.
- Nike, Inc.
- FASHION RETAIL, S.A.(ZARA)
- MIKI HOUSE Co.,Ltd.
- Kidswear Collective Limited
- Catimini USA, Ltd.
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“The ease with which their babies dress, seem, and behave in line with current fashion trends is highly valued by parents these days. These consumer trends are expected to significantly increase the market potential for various newborn wear variants in the upcoming years. Parents’ main priorities regarding clothing accessories are infant comfort and kids increasing movement in their surroundings. They are, thus, spending more on baby supplies like clothing. As a result, the industry will undoubtedly benefit from the increase in many women entering the workforce.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Baby Romper Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type (Full Body, Half Body), By Material (Cotton, Linen, Wool & Others), By Pricing (Mass Vs. Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, and Others (Direct Sales)), By Region, By Company, has evaluated the future growth potential of baby romper globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of baby rompers globally.
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