Increasing fertility rates and growing awareness about infant health & nutrition to drive United States baby care products market
According to TechSci Research report, “United States Baby Care Products Market By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store Based Retail and Non-Store Retail), By Region, Forecast & Opportunities, 2027”, the market is anticipated to witness significant CAGR during the forecast period as the country is witnessing rise in fertility rate. Growing awareness about infant health & nutrition and availability of wide range of baby care products are acting as key factors for market growth. Recent trend shows that there is an increasing demand for baby care products carrying natural ingredients compared to chemical based products. Manufacturers are also coming up with products having minimum environmental and health hazards.
Additionally, cases of skin allergies, rashes and other diseases in infants are acting as a major factor for high demand of baby care products market in United States. Another factor is country’s increasing disposable income, which is enabling people to spend on high-end baby care products. Apart from this, the increasing population of working parents, particularly mothers is also a key factor supporting the growth of baby care products. With increasing investments on research & development activities by baby care product manufacturers, baby care products market is expected to undergo a substantial growth until 2025. Some NGOs are also carrying out campaigns such as diaper banks to explain the importance and benefits of baby care products like diapers. This is serving as a major booster for market growth.
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The United States baby care products market is segmented based on product, age, distribution channel and country. Based on product, the market is categorized into toiletries, personal care, food & beverage and others. Among them, the toiletries segment dominated the market in 2019 owing to the high demand for baby diapers and wet wipes. The segment is further expected to hold its dominance until 2027 as the country is witnessing high birth rate.
Based on distribution channel, the United States baby care products market is segmented into store based retail and non-store retail. Here, the store-based segment underwent highest growth till 2019 owing to the wide range of products being available in convenience and other stores. However, the non-stored based segment is poised to undergo fastest growth through 2025 owing to the growth in e-commerce industry. Additionally, consumers are preferring to shop online as they provide free home delivery of products at discounted price.
Major players operating in the United States baby care products market include Procter & Gamble (P&G), Kimberly-Clark, Johnson & Johnson, DANONE Inc., Nestle USA, Inc., Abbott Nutrition, NUK USA LLC, Unilever United States, Inc., Cotton Babies Inc. and Owlet Baby Care Inc. The companies are investing on new product launches. They are also focusing on launching more organic and environment-friendly products to enhance their product portfolios.
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“The high per capita income of United States is enabling parents to look for quality products for their children. However, there is a growing concern about the safety and side-effects of baby care products. This is pushing manufacturers to go through several test trials before launching a products into the market. With growth in retail and e-commerce, companies are getting much exposure, which is leading to increased sales of baby care products in the country,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Baby Care Products Market By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store Based Retail and Non-Store Retail), By Region, Forecast & Opportunities, 2027” has evaluated the future growth potential of United States baby care products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States baby care products market.
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