According to a recent survey conducted by ChemView Consulting, the Global Kombucha Market grew at a CAGR of 14.6% between 2017-2021 and is estimated to be US$ 2274.3 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 16.3% and is expected to reach a valuation of US$ 10,295.4 Mn by 2032 end.
Several companies, factories, and warehouses had to close as a result of the pandemic breakout owing to social isolation and lockdowns that were enacted by the governments of various nations. However, the kombucha market saw a minor increase in demand since drugstores and convenience stores continued to operate and provide customers with crucial medical goods. Due to its antioxidant, anti-inflammatory, and cholesterol-lowering characteristics, kombucha drinking supports the immune system, according to a study by the National Center for Biotechnology Information (NCBI), which further sparked sales during the pandemic.
A key market-driving driver is consumers’ growing health consciousness and preference for healthy hydration. Sales of kombucha in the market under study were primarily increased by the necessary requirement to complement daily nutrition intake in order to replenish nutrients lost via unhealthy eating habits. Additionally, the items’ portability and convenience features are fueling the market’s expansion.
Consumers are getting more and more conscious of the negative effects soft drink categories have on their health. As a result, conscientious drinkers are switching to healthy beverages like kombucha and other useful beverages. Beverage producers are developing flavour variations for kombucha as a result of the rise in popularity of the beverage in recent years. Consumers now prefer flavoured kombucha over the original. Along with more conventional flavours like ginger, grapefruit, and elderflower, kombucha drinkers are becoming more interested in flavours like cherry blossom, winter mint, pumpkin spice, and hot pineapple.
and the necessity to choose functional foods and beverages. As they maintain potential health benefits, people are choosing fortified food and beverage products that are less processed more frequently. Cancer, arthritis, and other degenerative disorders have all been linked to fermented beverages. One such item that is abundant in enzymes and bacterial acids is kombucha. It strengthens the body’s defences and immunological system, detoxifies and cleanses the body, regenerates connective tissues, lessens headaches, and aids in weight maintenance. As a result, kombucha use is increasing everywhere, which can be ascribed to customers’ desire for healthy options.
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