Growing consumer preference for healthy products, rising awareness of the health benefits of kombucha, and a wide range of flavors are driving the global Kombucha Tea market during the forecast period.
According to TechSci Research report, “Kombucha Tea Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global kombucha market is expanding owing to rising health consciousness and consumer preference for eating natural and organic foods. It is well known as a nutritional drink and is a natural beverage that addresses many of the health issues that affect older people, such as arthritis, digestive problems, cardiovascular health, and other inflammatory conditions. The growing popularity of kombucha beverages that contain natural extracts and flavors has created new business opportunities for companies in this sector and is expected to increase consumer demand.
The popular fermented tea beverage kombucha has a long list of remarkable health advantages. For instance, it is a good source of probiotics and antioxidants. Additionally, it has antimicrobial properties and has been demonstrated to lower blood sugar levels and risk factors for heart disease.
Yeast, sugar, and black tea are kombucha’s three primary ingredients. The mixture is preserved for at least a week. At that time bacteria, acids, and a small amount of alcohol form in the beverage. Similar to how cabbage is preserved as sauerkraut or kimchi, or how milk is transformed into yogurt, this process is known as fermentation.
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The global kombucha tea market is segmented based on nature, product type, and distribution channel. The market is divided into organic and conventional based on nature. Based on product type, the market is segmented into green tea, black tea, and others. In terms of flavor type, the market is further bifurcated into unflavored and flavored. Based on distribution channels, the market is further split into supermarkets/hypermarkets, convenience stores, departmental stores, online stores, and others (direct sales, distributor & dealer sales etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
The kombucha market’s fastest-growing region is Asia-Pacific. One of the main kombucha markets in the Asia-Pacific region is China. It is still believed that the health advantages of packaged kombucha drinks contribute to their popularity in China. Indians with health issues, such as arthritis, are more drawn to kombucha, which is anticipated to fuel market expansion over the course of the forecast period. Rising urbanization and the simple availability of kombucha on local store shelves, particularly in nations such as Australia, China, and Japan, are fostering market expansion in the area. Kombucha is primarily a native Japanese beverage.
Key market players in the global kombucha tea market include:
- Asheville Kombucha Mamas, LLC
- The Coca-Cola Company
- GT’s Living Foods LLC
- Humm Kombucha, LLC
- Live Soda, LLC
- Marin Kombucha LLC
- Remedy Drinks Pty Ltd
- K95 Foods Private Limited
- PepsiCo, INC.
- Townshend Group
The startup culture is driving the market growth in the forecast period. In 2018, there were about 50,000 startups in India, with 8,900 to 9,300 of them being technology focused. There were 1300 new tech startups founded in 2019 alone, which suggests that two to three startups are founded every day. Numerous startups are emerging in the kombucha tea market, following the startup trend in India. For instance, the New Delhi-based company Atmosphere Kombucha sells raw vegan cheesecakes, kefir, and kombucha, all of which are full of probiotics and prebiotics that are good for the gut. Products from Atmosphere Kombucha are offered by Blue Tokai in Starbucks, and on the company’s website. It is offered at Food Hall and other major chains in Delhi. The products are available at establishments such as Mamagoto and Sly Granny as well as hotels like the Leela and Marriott.
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“A key market-driving factor is consumers’ growing health consciousness and preference for healthy hydration. Sales of kombucha in the market under study were primarily boosted by the necessary need to supplement daily nutrition intake to replenish nutrients lost through unhealthy eating habits. Additionally, the products’ portability and convenient features are fueling the market’s expansion.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Kombucha Tea Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Nature (Organic and Conventional), By Product Type (Black Tea, Green Tea, Others (White Tea, Oolong Tea)), By Flavor Type (Unflavored and Flavored), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, Others (Direct Sales, Distributor & Dealer Sales etc.)), By Region, Competition”, has evaluated the future growth potential of kombucha tea and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in global kombucha tea market.’
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