The Kvass Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Kvass Global Market Report 2024, The kvass market size has grown rapidly in recent years. It will grow from $2.94 billion in 2023 to $3.27 billion in 2024 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to cultural heritage, local brewing tradition, traditional beverage during festivals, artisanal and craft movement, expanding global culinary exploration, marketing and branding efforts.
The kvass market size is expected to see rapid growth in the next few years. It will grow to $4.82 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to globalization of ethnic foods, health-conscious consumer base, diversification of distribution channels, retail expansion, diverse flavor varieties. Major trends in the forecast period include innovative brewing techniques, eco-friendly packaging, culinary innovation in mixology, digital marketing, collaborations and product partnerships.
The rise in the consumption of functional beverages is driving the kvass market going forward. A functional beverage is a non-alcoholic drink containing ingredients such as herbs, vitamins, minerals, amino acids, other raw fruit or vegetables. Kvass is a functional beverage offering health benefits such as strengthening the immune system, cleansing blood, and treating digestive ailments. For instance, according to the Institute of Food Technologists (IFT), a US-based non-profit scientific society, the sales of functional foods and beverages in the United States reached $83 billion in 2021. Further, in February 2023, according to a survey of 1000 US adults conducted by Advantage Solutions, a US-based sales, marketing, and technology solutions company. 60% of the respondents purchase nutritional supplements. One-third of the respondents had purchased functional beverages in the past three months. Further, more respondents agreed they would likely buy beverages with dietary claims in the upcoming months. Thus, the increasing consumption of functional beverages is driving the kvass market.
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The kvass market covered in this report is segmented –
1) By Type: Bread Flavor, Milk Flavor, Other Types
2) By Packaging Type: Bottle, Can, Other Packaging Types
3) By Price Point: Premium, Mass
4) By Distribution Channel: Supermarket, Convenience Store, E-Commerce, Food service, Other Distribution Channels
Product innovations are a key trend gaining popularity in the kvass market. Major companies operating in kvass market are introducing innovative products such as Kolo-Cola Kvass to sustain their position in the market. For instance, in June 2022, Funky Monkey, a Russia-based beverages manufacturer launched Kolo-Cola, a cola-flavored kvass drink. The uniqueness of the product is that its bottle has a design that represents a Christian symbol and each batch is consecrated by the Russian Orthodox Church.
The kvass market report table of contents includes:
1. Executive Summary
2. Kvass Market Characteristics
3. Kvass Market Trends And Strategies
4. Kvass Market – Macro Economic Scenario
5. Global Kvass Market Size and Growth
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26. South America Kvass Market
27. Brazil Kvass Market
28. Middle East Kvass Market
29. Africa Kvass Market
30. Kvass Market Competitive Landscape And Company Profiles
Top Major Players:
- All Stars Beverages Inc
- Bryanskpivo OAO
- Carlsberg Group A/S
- The Coca-Cola Company
- Gubernija AB
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