Increasing awareness among consumers about emergence of advance technology that is portable is one of the leading factors expected to drive the global laptop market during the forecast period.
According to TechSci Research report, “Laptop Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”. The global laptop market is expected to grow during the forecast period owing to several factors such as increasing internet penetration and better internet infrastructure, which is leading to increasing consumer demand for laptops.
The market is divided into two types: traditional laptops and 2-in-1 laptops. The traditional laptops segment is growing in popularity among end users, particularly gamers. Traditional ones provide benefits such as increased storage space, a more powerful processor, a larger screen size, and increased Random Access Memory (RAM), among other things.
Meanwhile, the 2-in-1 laptop segment is attributed to continuous design innovations, which result in reduced size and easy portability. Furthermore, this type combines the capabilities of a laptop and a tablet into a single device, providing advantages such as energy-efficient processors, light weight, and an increased number of ports.
Business laptops, as the name implies, are typically used for business purposes. Originally, these laptops had a rugged design and were only meant to support the corporate sector’s 40-hour weekly schedule, with features such as superior graphics, faster processors, enhanced connectivity options, durability, portability, and the ability to run multiple programs simultaneously. They are cost – effective and have a long lifespan.
Additionally, as gaming becomes more popular among the general public and as new video games like PUBG, FORTNITE, Call of Duty, and others gain popularity, companies are promoting and expanding their gaming product lines to attract more customers. Owing to this, it is expected that the gaming segment would grow at the highest CAGR during the forecast period. ‘Gaming laptops are increasingly in demand from youth and professional gamers’, which is boosting market expansion. For instance, in 2021 Razor Inc. unveiled an innovative line of two gaming laptops, the Razor Blade 15 and Razor Blade Pro 17, both of which include high-performance NVIDIA 30 series laptop GPUs.
Nowadays, customers prefer to purchase laptops with advanced features, the most recent version of hardware and software, improved portability, and a modern design. Need is also being driven by an increase in the demand for ultra-thin, light laptops with latest generation processors boosting the market.
Furthermore, a high level of digital convergence and continuous product innovation initiatives undertaken by key manufacturers are expected to help boost device sales over the forecast period. For instances, in 2021 Asus announced the launch of ProArt series laptops to its consumer PC lineup in India. According to Asus, the flagship ProArt StudioBook 16 OLED is intended for content creators and creative consumers. It has an ASUS Dial and a touchpad that can be used with a stylus.
Similarly, Lenovo introduced 12th-generation Intel Core laptops in the Yoga and Legion series in India. The Chinese manufacturer has introduced a slew of new models, including the Yoga 7i and 7i Pro, Yoga 9i, IdeaPad Gaming 3i, Lenovo Slim 7i, Lenovo 5i, and 5i Pro, lineups with impressive gaming and non-gaming laptop.
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The global Laptop market is segmented on the basis of type, screen size, price, application, distribution channel, region, and competitional landscape. Based on product type, the market is bifurcated into traditional laptop and 2-in-1 laptop. Based on screen size, the market is divided into up to 11 Inch, 11.1 Inch to 14 Inch, 14.1 Inch to 17 Inch and more than 17.1 Inch. Based on price, the market is divided into up to USD 500, USD 501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000 and more than USD 2001. Based on application, the market is further split into personal, business, and gaming. Based on distribution channels, the market is segmented into specialty stores, exclusive stores, and multi-branded stores, hypermarkets/supermarkets, online, and others (direct sales, distributors & dealers). On the basis of region, the market is divided into Asia-Pacific, North America, Europe, Middle East & Africa and South America.
Key market players in the global laptop market include:
- Acer Inc.
- Apple Inc.
- ASUSTeK COMPUTER INC.
- Dell Technologies, Inc.
- HP Development Company, L.P.
- Micro-Star International Co., Ltd. (MSI)
- Razer Inc.
- Microsoft Corporation
- Lenovo Group Limited
- Samsung Electronics Co., Ltd.
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“New advance technology development is a prominent trend that is expected to have an impact on the growth of laptop market during the forecast period, including booming e-commerce combined with surging demand for gaming devices is expected to play a significant role in boosting demand for the laptop in the coming years. Additionally, rising working population has led to an increase in demand for business laptops. Moreover, increasing purchasing power of the consumer is also expected drive the market growth during the forecast period,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
Laptop Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Traditional Laptop and 2-in-1 Laptop), By Screen Size (Up to 11 Inch, 11.1 Inch to 14 Inch, 14.1 Inch to 17 Inch and More than 17.1 Inch), By Price (Up to USD500, USD501 to USD1000, USD1001 to USD1500, USD1501 to USD2000 and More than USD2001), By Application (Personal, Business and Gaming), By Distribution Channels (Specialty Stores, Exclusive Stores, Multi-Branded Stores, Hypermarkets/Supermarkets, Online, Others (Direct Sales, Distributors & Dealers)), By Region, Competition, has evaluated the future growth potential laptop and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in laptop market global.
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