Overview and Scope
Lead intelligence refers to the process of gathering data on leads and prospects by using software products, including apps, platforms, and extensions, to drive key insights about the ideal customer for preparing a marketing strategy and enhancing sales representative outreach.
Sizing and Forecast
The lead intelligence software market size has grown strongly in recent years. It will grow from $7.3 billion in 2023 to $7.86 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to increased volume and variety of data, globalization and diversification of markets, focus on customer experience and personalization, evolution of marketing automation, shift towards data-driven decision-making.
The lead intelligence software market size is expected to see strong growth in the next few years. It will grow to $10.69 billion in 2028 at a compound annual growth rate (CAGR) of 8.0%. The growth in the forecast period can be attributed to emergence of industry-specific solutions, continuous innovation and feature enhancement, focus on user-friendly interfaces and accessibility, adoption of mobile-friendly solutions, globalization of sales and marketing efforts, rising importance of intent data.. Major trends in the forecast period include advanced data analytics and machine learning, integration with customer relationship management (crm) systems, real-time lead scoring and prioritization, ai-driven predictive analytics, behavioral tracking and intent data.
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Segmentation & Regional Insights
The lead intelligence software market covered in this report is segmented –
1) By Type: On-Premises, Cloud-Based
2) By Enterprise Size: SMEs, Large Enterprises
3) By Industry Vertical: BFSI, Food and Beverages, Health, Wellness and Fitness, Logistics and Supply Chain, Retail and Manufactures, Other Industry Verticals
Asia-Pacific was the largest region in the lead intelligence software market in 2023. The regions covered in the lead intelligence software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
An increase in IT spending by enterprises is expected to propel the growth of the lead intelligence software market going forward. IT spending refers to the amount of money that has been spent on an organization’s information technology systems and services, which includes compensation for IT professionals and expenses that are related to the construction and maintenance of enterprise-wide systems and services. Lead intelligence software helps companies to ensure and validate the best lead data that is used for marketing. For instance, in 2022, according to TechCrunch, a US-based newspaper, a survey projects IT spending to rise 6.7% year over year. Therefore, the increase in IT spending by enterprises is driving the lead intelligence software market growth.
Key Industry Players
Major companies operating in the lead intelligence software market report are Datanyze Inc, Lead411 Inc., Oceanos Inc., Growlabs Technologies Inc., RocketReach LLC, LeadIQ Inc., LeadFuze Inc., CallidusCloud Inc., BuzzBuilder Pro LLC, LeadLake Inc., Cognism Limited, Koncert AI Inc., Diginius Ltd., LeadGenius Inc., Sales Leads Inc., Slintel Inc., Appier Inc., GumGum Inc., International Business Machines Corporation (IBM), Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Salesforce. com Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC
The lead intelligence software market report table of contents includes:
1. Executive Summary
2. Lead Intelligence Software Market Characteristics
3. Lead Intelligence Software Market Trends And Strategies
4. Lead Intelligence Software Market – Macro Economic Scenario
5. Global Lead Intelligence Software Market Size and Growth
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26. South America Lead Intelligence Software Market
27. Brazil Lead Intelligence Software Market
28. Middle East Lead Intelligence Software Market
29. Africa Lead Intelligence Software Market
30. Lead Intelligence Software Market Competitive Landscape And Company Profiles
Top Major Players:
- Datanyze Inc
- Lead411 Inc
- Oceanos Inc.
- Growlabs Technologies Inc.
- RocketReach LLC, LeadIQ Inc
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