Overview and Scope
Liquid makeup refers to cosmetics with a fluid consistency, designed for application on the face. It is used to even out skin tone, conceal imperfections, and enhance features. Its liquid form allows for easy blending and buildable coverage, catering to diverse skin types and beauty preferences.
Sizing and Forecast
The liquid makeup market size has grown exponentially in recent years. It will grow from $8.35 billion in 2023 to $8.93 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to rise of social media and digital platforms, increased awareness of skincare benefits, demand for natural and organic products, inclusive beauty movements.
The liquid makeup market size is expected to see exponential growth in the next few years. It will grow to $11.12 billion in 2028 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to digitalization of shopping experience, Gen Z Influence, sustainability and eco-friendly formulation, multi-functional products. Major trends in the forecast period include vegan and cruelty-free formulations, technology integration, product innovations, partnerships.
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Segmentation & Regional Insights
The liquid makeup market covered in this report is segmented –
1) By Product: Foundation, Eye Products, Concealer, Lip Products, Other Products
2) By Gender: Men, Women
3) By Distribution Channel: Online, Offline
Asia-Pacific was the largest region in the liquid makeup market in 2023. The regions covered in the liquid makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing awareness of personal grooming is expected to propel the growth of the liquid makeup market going forward. Personal grooming is keeping one’s body clean, maintaining hygiene, having well-groomed nails and hair, avoiding body odor, and dressing appropriately. It arises due to various factors, including social influences, professional expectations, and self-confidence. Liquid makeup is commonly used in personal grooming due to its versatility, ease of application, and ability to provide various finishes and coverage options while helping individuals enhance their natural features. For instance, in October 2022, a survey of 1000 men and women in the US conducted by the New York Post, a US-based newspaper, about the differences in how both genders take care of their hygiene discovered that while 73% of men and women stated taking care of their hygiene is simple, only one in ten women agreed. The majority of people (90%) favor washing their hands and bodies over brushing their teeth (87%) or using deodorant (84%). Men are more likely to maintain a schedule for trimming their nails (69%) and shaving their faces (74%). In contrast, women are more likely to prioritize bathing their ‘intimate areas’ (85%) and their skincare regimen (84%). Therefore, the increasing awareness of personal grooming is driving the liquid makeup market.
Key Industry Players
Major companies operating in the liquid makeup market are LVMH Moet Hennessy Louis Vuitton SE, Unilever PLC, L’Oréal S.A., Estee Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Natura & Co Holding SA, Coty Inc., Ryohin Keikau Corporation, Amorepacific Corporation, Nu Skin Enterprises Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty by Rihanna LLC, e.l.f. Beauty Inc., KIKO Inc., Nippon Shikizai Inc., KVD Vegan Beauty, Too Faced Cosmetics LLC, HUDA BEAUTY FZ-LLC, Morphe LLC, Jouer Cosmetics, Pacifica Beauty LLC, YOJIYA Co. Ltd.
The liquid makeup market report table of contents includes:
1. Executive Summary
2. Liquid Makeup Market Characteristics
3. Liquid Makeup Market Trends And Strategies
4. Liquid Makeup Market – Macro Economic Scenario
5. Global Liquid Makeup Market Size and Growth
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32. Global Liquid Makeup Market Competitive Benchmarking
33. Global Liquid Makeup Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Liquid Makeup Market
35. Liquid Makeup Market Future Outlook and Potential Analysis
36. Appendix
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