Overview and Scope
A liquid nutritional supplement is a dietary product that gives critical nutrients, vitamins, minerals, and other valuable compounds in liquid form. These supplements are frequently used by people who have trouble eating solid foods, are concerned about absorption or the timing of absorption, and have unique nutritional demands that cannot be satisfied by a typical diet alone.
Sizing and Forecast
The liquid nutritional supplement market size has grown strongly in recent years. It will grow from $28.11 billion in 2023 to $29.84 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to increased health consciousness, aging population, diverse dietary preferences, nutrient deficiency awareness, marketing and advertising strategies, consumer preference for palatable options.
The liquid nutritional supplement market size is expected to see strong growth in the next few years. It will grow to $37.94 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to targeted health solutions, nutrigenomics and personalized nutrition, plant-based and functional ingredients, healthcare professional recommendations, sustainability considerations. Major trends in the forecast period include clean label and natural ingredients, functional ingredients and fortification, plant-based and vegan offerings, innovation in delivery systems, sports and performance nutrition.
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Segmentation & Regional Insights
The liquid nutritional supplement market covered in this report is segmented –
1) By Type: Additional Supplements, Medical Supplements, Sport Nutrition
2) By Ingredient: Botanicals, Vitamins, Minerals, Proteins and Amino Acids, Other Ingredients
3) By Route of Administration: Oral, Enteral, Parenteral
4) By Distribution Channel: Online Channels, Offline Channels, Pharmacy Chains, Supermarkets, Drug Stores
5) By End-User: Infants, Children, Adult, Pregnant Women, Old Age
North America was the largest region in the liquid nutritional supplements market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the liquid nutritional supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
A rise in the number of health-conscious population is expected to propel the growth of the liquid nutritional supplements market going forward. A health-conscious person is actively concerned about their health and makes deliberate choices to enhance and preserve it by prioritizing their physical, mental, and emotional health. Health-conscious individuals use liquid nutrient supplements for their convenient intake of critical nutrients quickly and easily by avoiding digestive difficulties and high absorption of nutrients that offers in achieving weight management and fitness objectives. For instance, according to the Food and Health Survey 2022, a survey of 1,005 Americans ages 18 to 80 in 2022, published by the International Food Information Council, a US-based non-governmental organization to support food, beverage, and agricultural industries, approximately 52% of Americans had followed a diet or eating pattern in 2021, a significant rise from previous years (39% in 2021, 43% in 2020, 38% in 2019), which is unrelated to the two new options this year, mindful eating and intuitive eating. Therefore, the rise in the health-conscious population is driving the liquid nutritional supplement market.
Key Industry Players
Major companies operating in the liquid nutritional supplement market report are Nestlé S.A., Archer-Daniels-Midland Company, BASF SE, Bayer AG, Abbott Laboratories, GlaxoSmithKline plc., Amway Corporation, Herbalife International of America Inc, DuPont Nutrition & Biosciences, Isagenix International LLC, The Bountiful Company, Shaklee Corporation, GNC Holdings Inc., Melaleuca Inc., Glanbia Nutritionals Inc, Usana Health Sciences Inc., Nutricia Ltd., Arkopharma Laboratories, Plexus Worldwide LLC, Jeunesse Global Holdings LLC, The Juice Plus Company, Garden of Life LLC, LifeVantage Corporation, Mannatech Incorporated, Zija International Inc, Nature’s Sunshine Products Inc., Synergy Worldwide Inc., Liquid Health Inc., Carlyle Nutritionals LLC
The liquid nutritional supplement market report table of contents includes:
1. Executive Summary
2. Liquid Nutritional Supplement Market Characteristics
3. Liquid Nutritional Supplement Market Trends And Strategies
4. Liquid Nutritional Supplement Market – Macro Economic Scenario
5. Global Liquid Nutritional Supplement Market Size and Growth
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32. Global Liquid Nutritional Supplement Market Competitive Benchmarking
33. Global Liquid Nutritional Supplement Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Liquid Nutritional Supplement Market
35. Liquid Nutritional Supplement Market Future Outlook and Potential Analysis
36. Appendix
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