Overview and Scope
Male toiletries are consumer products used by males for overall personal hygiene and beautification. Males are paying more attention to fashion, appearance enhancement, and image consciousness. So, they are spending money on various toiletry products such as shaving products, facial cleansers, deodorants, skin care products, exfoliators, anti-aging creams, sunscreens, and others.
Sizing and Forecast
The male toiletries market size has grown strongly in recent years. It will grow from $26.29 billion in 2023 to $27.78 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to rise of e-commerce, shifting gender norms, media and advertising, changing lifestyles, increased disposable income.
The male toiletries market size is expected to see strong growth in the next few years. It will grow to $34.91 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to personalized grooming, rising mens skincare awareness, online subscription services, natural and organic ingredients, aging male population. Major trends in the forecast period include travel-ready toiletries, eco-friendly and sustainable products, gender-neutral products, cbd-infused products, smart grooming tools.
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Segmentation & Regional Insights
The male toiletries market covered in this report is segmented –
1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Type: Mass Products, Premium Products
3) By Distribution Channel: Supermarkets And Hypermarkets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels
Top Major Players:
Beiersdorf AG
L’Oréal S.A
The Procter & Gamble Company
Shiseido Company Limited
The Estée Lauder Companies Inc
North America was the largest region in the male toiletries market share in 2023.
North America was the largest region in the male toiletries market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the male toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rise in population globally is expected to propel the growth of the male toiletries market going forward. Male toiletries are products that men use to maintain their personal hygiene. Oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors are among them. For instance, according to the World Population Prospects 2022 report published by the United Nations Department of Economic and Social Affairs, a UK-based international organization for achieving social, economic, and environmental objectives, the global human population is expected to reach 8.0 billion in mid-November 2022, up from an estimated 2.5 billion in 1950, with 1 billion added since 2010 and 2 billion added since 1998. In 2022, the world’s two most populous regions were Eastern and South-Eastern Asia (2.3 billion people, or 29%), and Central and Southern Asia (2.1 billion) (26%). Therefore, the rise in population is expected to propel the growth of the male toiletries market.
Key Industry Players
Major companies operating in the male toiletries market include Beiersdorf AG, L’Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever plc, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., Brickell Brands LLC, The Hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry’s Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men’s Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.
The male toiletries market report table of contents includes:
1. Executive Summary
2. Male Toiletries Market Characteristics
3. Male Toiletries Market Trends And Strategies
4. Male Toiletries Market – Macro Economic Scenario
5. Global Male Toiletries Market Size and Growth
…
31. Global Male Toiletries Market Competitive Benchmarking
32. Global Male Toiletries Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Male Toiletries Market
34.Male Toiletries Market Future Outlook and Potential Analysis
35. Appendix
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