Overview and Scope
Manga refers to a Japanese-style written and drawn comic book or graphic novel. The Japanese word “”manga”” is composed of two characters that include man, meaning whimsical, and ga, meaning pictures. This is mainly used for entertainment or education.
Sizing and Forecast
The manga market size has grown rapidly in recent years. It will grow from $12.04 billion in 2023 to $14.14 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to cultural influence and popularity, globalization and cultural exports, anime adaptations, diverse genres and themes, cross-media collaborations.
The manga market size is expected to see rapid growth in the next few years. It will grow to $26.08 billion in 2028 at a compound annual growth rate (CAGR) of 16.5%. The growth in the forecast period can be attributed to global demand continues to grow, innovations in format and delivery, emphasis on diversity and inclusivity, niche and specialized markets, influence of social media. Major trends in the forecast period include digitalization and online platforms, globalization and international appeal, adaptations and cross-media expansions, emergence of new genres and themes, collaborations and crossovers.
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Segmentation & Regional Insights
The manga market covered in this report is segmented –
1) By Content Type: Printed, Digital
2) By Genre: Action And Adventure, Sci-Fi And Fantasy, Sports, Romance And Drama, Other Genre
3) By Distribution Channel: Offline, Online
4) By Audience: Children And Kids (Aged Below 10 Years), Teenagers (Aged Between 10 to 16 Years), Adults (Aged Above 16 years)
Asia-Pacific was the largest region in the manga market in 2023. The regions covered in the manga market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Rising demand for digital books is expected to propel the growth of the manga market going forward. Digital books refer to e-books that are available digitally through various platforms. Manga, graphical comic books are using digital platforms and are publishing e-books that provide easier learning through various graphical content that enables multi-modal thinking for the readers, as a result, digital books help manga publishers to get easier access to the content to their customers and thereby increase their demand. For instance, in January 2023, according to the Digital Book Circulation Data and Highlights Report 2022 published by OverDrive, Inc., a US-based eBooks digital distributor, readers borrowed 555 million ebooks, audiobooks, digital magazines, comics, and other digital content in 2022, a 10% increase over 2021. Therefore, the rising demand for digital books drives the manga market.
Key Industry Players
Major companies operating in the manga market report are Shogakukan Inc., Bilibili Comics Pte. Ltd., Square Enix Holdings Co Ltd., Kadokawa Corporation, Kodansha Ltd., Shueisha Inc., Ohzora Publishing Co Ltd., DMG Entertainment, IDW Media Holdings Inc., Takeshobo Co Ltd., Akita Publishing Co Ltd., Yen Press LLC, VIZ Inc., Archie Comic Publications Inc., Houbunsha Co Ltd., Media Factory Inc., Tokyopop LLC, Lezhin Comics, Mag Garden Corporation, Hakusensha Inc., Good Smile Company Inc., Futubasha Publishers Ltd., Digital Manga Inc., Seven Seas Entertainment Inc., Hitotsubashi Group, Nihon Bungeisha Co Ltd., Gangan Comics, Ichijinsha Inc., Sun Comics, Nippan IPS Co Ltd., G-mode Co Ltd.
The manga market report table of contents includes:
1. Executive Summary
2. Manga Market Characteristics
3. Manga Market Trends And Strategies
4. Manga Market – Macro Economic Scenario
5. Global Manga Market Size and Growth
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31. Manga Market Other Major And Innovative Companies
32. Global Manga Market Competitive Benchmarking
33. Global Manga Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Manga Market
35. Manga Market Future Outlook and Potential Analysis
36.Appendix
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