Overview and Scope
Marketing automation software refers to the software that streamlines and automates marketing tasks, such as email campaigns and social media posts, to improve efficiency and target audience engagement. These systems allow for individualized lead and customer interaction, efficiency gains, and streamlining of marketing procedures.
Sizing and Forecast
The marketing automation software market size has grown rapidly in recent years. It will grow from $6.15 billion in 2023 to $7.15 billion in 2024 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to focus on lead generation and conversion optimization, the rise of influencer marketing, demand for marketing automation consulting services, need for improved customer engagement and retention, expansion of email marketing automation.
The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $12.72 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to increasing demand for personalized customer experiences, the rise of influencer marketing, adoption of marketing automation in financial services, growing importance of customer journey mapping. Major trends in the forecast period include integration with customer service platforms, shift towards account-based marketing, integration with data management platforms, integration with sales automation tools, technological advancement
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Segmentation & Regional Insights
The marketing automation software market covered in this report is segmented –
1) By Deployment: Cloud-based Deployment, On-premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-user Verticals
North America was the largest region in the marketing automation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growth of digital marketing channels is expected to propel the growth of the marketing automation software market going forward. Digital marketing channels refer to businesses’ various online platforms, tools, and techniques to promote their products or services, engage with their target audience, and drive conversions. Digital marketing channels are growing due to the widespread adoption of internet-connected devices, such as smartphones and computers, which has increased global internet penetration, providing businesses access to larger online audiences. Marketing automation software streamlines repetitive tasks, such as email campaigns and social media posts, enhancing efficiency in digital marketing channels and enabling targeted personalized user interactions. For instance, according to the Interactive Advertising Bureau (IAB), a US-based advertising business organization, digital advertisement (ad) revenues grew by 35.4%, almost three times more than the 12.2% growth in 2021. Therefore, the growth of digital marketing channels drives the growth of the marketing automation software market.
Key Industry Players
Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.
The marketing automation software market report table of contents includes:
1. Executive Summary
- Marketing Automation Software Market Characteristics
- Marketing Automation Software Market Trends And Strategies
- Marketing Automation Software Market – Macro Economic Scenario
- Global Marketing Automation Software Market Size and Growth
.
- Global Marketing Automation Software Market Competitive Benchmarking
- Global Marketing Automation Software Market Competitive Dashboard
- Key Mergers And Acquisitions In The Marketing Automation Software Market
- Marketing Automation Software Market Future Outlook and Potential Analysis
- Appendix
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