The Global Matcha Market size was valued at USD 3.30 Billion in 2023 and the total Matcha Tea revenue is expected to grow at a CAGR of 11.03% from 2024 to 2030, reaching nearly USD 6.88 Billion by 2030.
Matcha Market Overview:
The global matcha market has witnessed significant growth in recent years, fueled by increasing consumer awareness of health and wellness benefits associated with matcha. Matcha, a powdered form of green tea, is known for its high concentration of antioxidants, vitamins, and minerals, which contribute to its popularity in health-conscious demographics. Traditionally used in Japanese tea ceremonies, matcha is now a widely recognized ingredient in various products such as beverages, desserts, snacks, and even supplements. The growing inclination towards organic and natural food products has further accelerated the demand for matcha in both developed and emerging markets.
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Matcha Market Trends:
A major trend in the matcha market is the growing demand for premium and organic matcha products. Consumers are increasingly seeking high-quality matcha, which is produced through traditional farming methods, ensuring a more authentic and potent flavor. Organic matcha has become particularly popular due to its appeal to health-conscious buyers who prefer pesticide-free, sustainably sourced ingredients. This trend aligns with the broader consumer shift towards clean and organic food, where sustainability and product integrity are top priorities. As a result, several brands are focusing on ensuring traceability and certification for their organic matcha offerings.
What are Matcha Market Dynamics?
The matcha market is primarily driven by an increasing preference for healthy and functional foods. As consumers become more health-conscious and seek out beverages and snacks that offer both nutritional value and taste, matcha has emerged as a popular choice due to its rich antioxidant content, which is linked to various health benefits. Moreover, the rise in global tea consumption and the growing trend of plant-based diets are significantly contributing to the growth of the matcha market. Matcha’s role as a natural energy booster and stress reliever is particularly appealing in today’s fast-paced world, further fueling demand across regions.
Matcha Market Opportunities:
The matcha market offers numerous opportunities for expansion, particularly in the realm of ready-to-drink beverages and snack foods. As matcha’s popularity grows, it presents an opportunity for beverage manufacturers to innovate with new matcha-based drinks such as cold brews, canned teas, and even alcoholic beverages. The increasing popularity of matcha in cafes and restaurants also presents a significant opportunity for growth, with brands capitalizing on its health benefits by offering matcha-flavored pastries, smoothies, and lattes. Additionally, expanding matcha’s presence in the e-commerce space opens doors for greater access to a global audience, including niche health food consumers who prefer online shopping.
What is Matcha Market Regional Insight?
In North America, the matcha market is expanding rapidly, particularly in the United States, where consumers are increasingly turning to functional beverages and superfoods. The demand for matcha is high among health-conscious individuals, particularly millennials and Generation Z, who value the benefits of natural, antioxidant-rich products. Additionally, matcha’s popularity in the café culture, driven by chains like Starbucks, is helping to integrate the ingredient into everyday diets. As the trend for wellness and sustainable ingredients grows, matcha’s market presence in North America is expected to continue its upward trajectory.
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What is Matcha Market Segmentation?
by Product
Regular
Flavored
by Form
Powder
Liquid
by Distribution Channel
Offline
Hypermarket/Supermarket
Grocery Stores
Others
Online store
E-commerce Platforms
Company Owned Websites
Some of the current players in the Matcha Market are:
- The AOI Tea Company (U.S.),
2. benzoate.co (U.S.),
3. Green Foods Corporation (U.S.),
4. Nature’s Way (U.S.),
5. Aiya America Inc. (U.S.),
6. DōMatcha (Canada),
7. Vivid Vitality Ltd. (U.K.),
8. Starbucks Coffee Company. (U.S.),
9. Tata Consumer Products Limited (India),
10. Aiya Europe GmbH (Austria),
11. Unilever (U.K.),
12. Marukyu Koyamaen (Japan),
13. Midori Spring Ltd. (Japan),
14. Sasaki Green Tea Company (Japan),
15. IPPODO TEA (Japan),
16. Mizuba Tea Co. (Japan),
17. Sun Time Tea Company (China),
18. Matcha Maiden (Australia)
19. Thaitee Tea Merchant Sdn Bhd
20. Legend Of Tea
21. John Tea Merchant Trading Company Sdn Bhd
22. TWG
23. Matcha Hero
24. Fulleaf Tea Store
25. Gryphon Tea Company
26. The Tea Republic
27. Roleaf Sdn Bhd
28. ETTE TEA COMPANY
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Key Offerings:
- Past Market Size and Competitive Landscape
- Matcha Market Size, Share, Size & Forecast by different segment
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
- Matcha Market Segmentation – A detailed analysis by Product
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of business by region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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